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For our viewers: Get a discount at The Hope Shop!

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New this year: Donate through texting!

Simply text the word 'pinknynj' to 41518 to make a $10 donation to the American Cancer Society to help in the fight against breast cancer. You can also donate online or join our Disney/ABC team as we prepare to take part in the 2012 Making Strides Against Breast Cancer walk taking place in Central Park on Sunday, Oct. 21, with a goal to raise $30,000 for the cause!

Hear this: Discounts for WABC viewers!

When you visit the TheHopeShop.org to get your pink breast cancer awareness gear, use the coupon code 'PINKABC' to get 10 percent off your order!

What is Making Strides Against Breast Cancer?

The American Cancer Society Making Strides Against Breast Cancer walk is a powerful and inspiring event that unites communities to honor breast cancer survivors, educate people about how to reduce their breast cancer risk or find the disease early, and raise money to help end the disease forever.

You can find out more about the walk and our latest "Breast Cancer: New Innovations" special that aired on Oct 6 by visiting our Making Strides Against Breast Cancer channel! You can also watch the special on 7online right now!

The event and the dollars raised from it help the Society provide free resources and support to the one in two women newly diagnosed with breast cancer who turn to the organization for help and support. Dollars raised also fund groundbreaking research to find, prevent, treat and cure breast cancer, as well as help the Society ensure access to mammograms for women who need them.

Making Strides is the largest network of breast cancer awareness events in the nation, uniting more than 270 communities to fund the fight. Making Strides walkers and supporters can be proud that their efforts are helping 2.9 million breast cancer survivors living in the US celebrate another birthday this year. To sign up for one of 270 walks across the country, visit MakingStridesWalk.org.

Facts About Breast Cancer
  • More than 226,870 new cases of invasive breast cancer are expected to occur among women and 2,190 among men in the U.S. this year.
  • Breast cancer is the most common cancer among women in the U.S., other than skin cancer.
  • 1 in 8 women will develop breast cancer in her lifetime.
  • Getting a regular mammogram is one of the best ways to detect breast cancer in its earliest stages.
  • If you're 40 or older, you should get an annual mammography screening. Talk to your doctor today.
  • Women who limit alcohol use, exercise regularly and stay at a healthy weight have a lower risk of getting breast cancer.