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Shopping shown to be as good as sex

Friday, September 17, 2010

If you get really excited over a good sale, you're not alone. Shopping was proved to be just as stimulating as sex in a recent study.

Retail therapy was found to produce the same rush of endorphins as sexual arousal. Researchers from the University of Wesminster in London hooked people up to eye-tracking devices and showed them pornography and then clippings from sales promotions.

They found the brain reacted with just as much excitement when subjects looked at the shopping promotions as the porn.

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