Entertainment

Celebs 'die' online to raise funds for AIDS

Wednesday, December 01, 2010

Starting Wednesday, Alicia Keys is digitally dead.

And she's not alone.

A slew of other celebrities have decided to give up social networking until enough money is raised to help HIV and AIDS patients around the world.

A fake headline on buylife.org reads "Alicia Keys is Dead." It's next to a photo of the Grammy-award winning singer laying in a coffin.

The morbid display is not real, but it is meant to symbolize a new movement on World AIDS Day, one where celebrities proclaim their digital death in order to raise $1 million for the charity Keep a Child Alive.

"My heart is devoted to fighting AIDS, so until enough money is raised to buy back my digital life, no more tweets and no more Facebook posts from me," says Alicia Keys in a video posted as her last tweet.

Celebrities like Justin Timberlake, Kim Kardashian, Elijah Wood, Usher and Lady Gaga are hoping their followers on Twitter and Facebook will donate to bring them back online.

The non-profit Keep a Child Alive supplies millions of AIDS-infected children in Africa and India with medication and day-to-day items.

"Little things that make all the difference, the dignity of life," said Leigh Blake, president of the organization. Blake said funds raised will help buy beds and housing.

Charity organizers said with social networking so powerful today, they're hoping fans will come through.

They expect Lady Gaga will raise the most amount of money with over 7 million followers on Twitter and nearly 24 million fans on Facebook.

"Ellen DeGeneres died and Miley Cyrus died," Blake said. "Lenny Kravitz decided to die. Diddy decided to die. It's really all about getting people's attention on this cause we all care so much about.

People donate by texting the campaign on buylife.org.

So far they've raised over $100,000.

(Copyright ©2014 KABC-TV/DT. All Rights Reserved.)

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Tags:
celebrity, aids, charity, twitter, facebook, children's health, entertainment, subha ravindhran
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