Guys love video games? It's in the brain

(KABC) (KABC) -- It may be one reason that it's difficult to get guys to put down those video games.

Stanford University researchers recorded male and female gamers' brain images as they played a video game in which the goal was to gain territory. The brain area associated with reward and addiction was activated in all the players.

But the male brains showed a much higher level of activation than the females when they gained more territory.

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