Arrowhead Pond Renamed, Now Called Honda Center
ANAHEIM, October 3, 2006 (KABC) -- Southern California's car culture made another icon its own Tuesday when the Arrowhead Pond was reflagged as the Honda Center.
Hoopla surrounding the name change included screeching tires from an IndyCar driven by Danica Patrick of the Rahal Letterman team, booming fireworks and confetti.
The naming-rights deal, good for 15 years with an option to renew for 10 more, is the first of its kind for Honda, according to Julie Sediq of the arena, which has been known as the Arrowhead Pond since it opened 13 years ago. The financial terms of the deal have not been disclosed.
"We are thrilled to welcome American Honda Motor Co. into our family and to have their name on our first-class venue," said Tim Ryan, president and chief executive of the arena.
A Honda Center logo - the carmaker's trademark red-lettered script with the word "Center" in gray - was unveiled on the southeast corner of the arena, measuring nearly 75-by-20 feet.
The logo is one of four that will be visible to the roughly 95 million people who pass the arena in cars on Katella Avenue and the 57 Freeway annually.
On the roof is a Honda Center sign roughly 155-by-24 feet, which will be seen in images taken from helicopters or blimps.
In addition to signage, Honda product displays will be set up at events; and the two marquees will carry Honda branding, as will graphics on video boards. A new Web site has been set up at www.hondacenter.com.
"This amazing venue is in Honda's very own backyard, where our associates work, live and play, and it is an important sales market for us," said John Mendel, a senior vice president with American Honda.
A 2007 Honda Element will be given away at the Anaheim Ducks season opener on Friday when the team takes on the LA Kings.
The name change was announced on July 19 and made official Tuesday. Speakers at the ceremony included Henry and Susan Samueli, owners of the Ducks hockey team and Anaheim Arena Management; and Anaheim Mayor Curt Pringle.
The Mighty Ducks changed their names earlier this year as well. On June 22, the team became the Anaheim Ducks, and unveiled new colors and a new logo.
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