1. SPONSOR: KFSN TV, Inc., 1777 G. Street, Fresno, CA 93706, is solely responsible for all aspects of this sweepstakes ("Sweepstakes").
2. ENTRY: During the period beginning at 3:00 PM, Thursday, March 17th 2011, and ending at 11:59:59 PM, Tuesday, March 22nd, 2011 ("Entry Period"), you may enter as follows:
(1) signing into your Twitter account ("Account") or, if you are not already a member, becoming a member of Twitter.com and signing into your Account; (2) "following" the ABC30 promotional Twitter account, http://twitter.com/ABC30GoodStuff ("ABC30GoodStuff"); (3) ABC30GoodStuff will send a message, or "tweet" to you as a follower, instructing you on how and when to enter the Sweepstakes and (4) you enter by Retweeting the original message as a targeted reply to ABC30GoodStuff using Twitter's @Reply function and (5) including exactly the following unique language ("Term") in your tweet message: "@ABC30GoodStuff" and "#ABC30MorningMug" (collectively, "Entry"). You may also review these instructions in Sponsor's Sweepstakes call to action posted by Sponsor on http://www.twitter.com/ABC30GoodStuff. Sponsor, at its sole discretion, may accept a mistyped Term. If your Account is set to "protected mode", your updates/responses will not be visible in Sponsor's @Reply inbox; and, therefore, will not be received by Sponsor, resulting in your failure to enter the Sweepstakes. Normal Internet access and usage charges imposed by your online service will apply. If you opt to receive Sponsor's tweets via your wireless mobile device (which may only be available via participating wireless carriers), standard text messaging rates, airtime and carrier charges will apply for each text message sent or received from your handset according to the terms and conditions of your service agreement with your wireless carrier. You understand that by participation in this Sweepstakes via mobile phone or text message, if you are a potential winner, the Sponsor may contact you via mobile phone or text message, which will be subject to the charges pursuant to your carrier's rate plan. It is your sole responsibility to notify the Sponsor in writing if you change your Account. For purposes of these Official Rules ("Rules"), all times and days are Pacific Time.
3. LIMITATIONS: All Entries must be received during the Entry Period. Unlimited Entries per Account are allowed. In event of a dispute regarding the identity of the person submitting an Entry, the Entry will be deemed to be submitted by the natural person who is the "authorized account holder" assigned to the Account by Twitter. Entries by any method other than set forth above in Section 2 are void. Use of any automated system to enter as determined by Sponsor in its sole judgment is prohibited and will result in disqualification at Sponsor's sole discretion. Open only to persons who are 18 or older upon entering and legal residents of, and physically located within, the State of California ("Territory"). Any individuals (including but not limited to employees, consultants, independent contractors and interns) who have, within the past six months, performed services for Sponsor, any organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Sweepstakes or supplying the prize, their respective parent, subsidiary, affiliated and successor companies; (individually and collectively, "Entities"), members of their households and immediate families and any person who, within the past thirty (30) days has been awarded any prize in any sweepstakes conducted by Sponsor, are all ineligible to enter or play. "Household members" shall mean people who share the same residence at least three months a year. "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, step-siblings or spouses. Neither the Entities, nor any of their officers, directors, shareholders, employees, agents or representatives (individually and collectively, "Releasees") are responsible for Entries from persons residing, or physically located, outside the Territory; Entries that are altered, delayed, deleted, destroyed, forged, fraudulent, improperly accessed, inaccurate, incomplete, interrupted, irregular in any way, late, lost, misdirected, multiple, non-delivered, stolen, tampered with, unauthorized, unintelligible or otherwise not in compliance with these Rules; or for lost, interrupted or unavailable network, server or other connections; miscommunications; failed phone, computer hardware or software or telephone transmissions; technical failures; unauthorized human intervention; traffic congestion; garbled or jumbled transmissions; undeliverable emails resulting from any form of active or passive email filtering; insufficient space in your email account to receive email; or other errors of any kind, whether due to electronic, human, mechanical, printing, production or technical errors or other causes; even if caused by the negligence of any of the Releasees. Each of such potential Entries will be disqualified. Void where prohibited or restricted by law and subject to all applicable federal, state, local and municipal laws and regulations.
GRAND PRIZE: 1 (One) ABC30 coffee mug, signed by the morning news anchors.
ARV (approximate retail value): N/A
Limit one prize per person/Account. If the actual value of the prize is less than the stated ARV, the difference will not be awarded. Any depiction of prizes is for illustrative purposes only. Prizes are not redeemable for cash or transferable, except a Grand Prize is transferable to a surviving spouse residing in the same household. No substitution allowed except, at Sponsor's sole discretion, a prize of equal or greater value may be substituted. Sponsor will not replace any lost or stolen prizes. A prize cannot be used in conjunction with any other promotion or offer. Prize elements may not be separated. Only the number of prizes stated in the Rules is available to be won. Each prize is subject to availability. All prizes will be awarded provided a sufficient number of eligible Entries are received and prizes are validly claimed by Tuesday, March 22nd, 2011 at 11:59 PM, after which no alternate winners will be selected, nor unclaimed prizes awarded.
6. PROCEDURES: All Entries must be received during the Entry Period. On or about Tuesday, March 22nd, 2011, in a random drawing, the potential winners will be selected from all eligible Entries received. Odds of winning depend on the total number of eligible Entries received.
7. WINNER: Potential winners will be notified by email or direct message (DM) on or about Wednesday, March 23nd, 2011. At the sole discretion of the Sponsor, disqualification, forfeiture and the selection of an alternate winner may result from any of the following:
 potential winner's failure to respond to notification within seven (7) business days after its transmission; the return of an email notification as undeliverable after three (3) attempts;  potential winner's failure to provide Sponsor with satisfactory proof of age, identity and residency;  potential winner's failure to execute and return an Affidavit of Eligibility/Liability/Publicity Release within seven (7) business days after it is mailed;  potential winner's failure to validly claim any prize within ten (10) days after it is sent;  potential winner's failure to validly claim any prize by Tuesday, March 29th, 2011 and  any other non-compliance with Rules. In the event of prize forfeiture, the Sponsor may, in its sole discretion, award or not award the forfeited prize to an alternate winner. All prizes for qualified winners will be delivered within 3 weeks after the date of the drawing. All taxes are solely the responsibility of each winner; and each winner of a prize valued at $600 or more will receive an IRS Form 1099 reflecting the value of the prize.
10. RULES & WINNERS' LIST: For winners' list (after Tuesday, March 22nd, 2011) and/or Rules (before Tuesday, April 19th, 2011), send a self-addressed, stamped envelope to: ABC30 #ABC30MorningMug, c/o ABC30/KFSN-TV, 1777 G. Street, Fresno, CA 93706.