7 On Your Side

Ford gains traction on Toyota's heels

Monday, March 15, 2010

The controversy surrounding the reports of unintended acceleration in Toyotas is having an impact on consumer sentiment.

A research company called Decision Analyst says the impact is likely to be far-reaching.

A survey of more than 4,000 Americans showed Toyota has become less appealing to 53 percent of Americans, while at the same time 29 percent view Ford and 12 percent view Chevrolets as more appealing.

Researchers say in the coming months U.S. car buyers will be more ready to consider purchasing a domestic automobile than they were before.

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