7 On Your Side

Yahoo takes step to protect online privacy

Thursday, March 29, 2012

Internet giant Yahoo took a big step Thursday toward protecting your online privacy. This is an attempt to give consumers some control over who's spying on their Internet activity.

Yahoo announced it will offer a do-not-track feature starting this summer. The company says a simple-to-use button will tell advertisers to stop tracking your online activities.

It's a strong signal, but there is no law saying companies must honor that request. Just this week, the Federal Trade Commission urged companies to offer consumers a way to block online spying.

A do-not-track feature is already offered on new versions of Internet Explorer, Mozilla's Firefox, and Apple's Safari.

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