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49ers Present Stadium Plan To Santa Clara

Tuesday, April 10, 2007

A consultant hired by the San Francisco 49ers tonight painted a rosy picture for the Santa Clara City Council about the economic impact that a stadium would bring to the city.

"A new stadium would create thousands of jobs, generate hundreds of millions in economic activity each year, and enhance the quality of life in the economy," consultant Bill Rhoda told the council.

Rhoda's firm, CSL International, produced an economic impact study that estimated a new stadium would generate $249 million in economic activity annually and bring $12.3 million in tax revenues to the city, Santa Clara County and the state.

Jed York, scion of 49ers co-owners Denise DeBartolo York and John York, told the council that the estimates were likely on the low side.

"The assumptions that we're using are conservative," York said.

Several council members were interested in the study's assumption that the stadium would host a Super Bowl every 10 years.

"The Super Bowl once every 10 years, that seems very conservative to me," Councilman Dominic Caserta said.

Rhoda said a Santa Clara stadium would be competing with many cities with newly constructed or soon to be completed stadiums such as Dallas, Indianapolis and Detroit. However, Rhoda said the region's mild climate and the many attractions of the San Francisco Bay Area make it likely that a Santa Clara stadium would join the short list of cities that are regular Super Bowl sites

"When you start thinking about Super Bowls this is a location that would compete very favorably with Arizona, Miami, New Orleans," Rhoda said.

One stadium opponent, former Santa Clara planning commissioner Byron Fleck, challenged the basic assumptions of the study saying that multiple economists have found that stadiums do not have any impact on a city's economic development.

"These projects are losers," Fleck said.

The council members did not take any action on the stadium project tonight other than to refer the CSL study to the city staff for analysis. The 49ers are scheduled to present their full stadium proposal, including how the team plans to finance the project, on April 24.


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