Technology's Elite Meet For Web 2.0 Conference
SAN FRANCISCO, Oct. 17, 2007 (KGO) (KGO) -- One-thousand visionaries have descended on San Francisco for the next three days to map out the future of the Internet.
These are faces you may not know, but they're people shaping the future of the internet.
They've created places like MySpace and Facebook -- or wish they had; turning the web into a central part of daily life.
"I've got three kids in school, and everything's done now online. Go online to find out schedules, coordinate stuff, volunteer. Everything's there," said Etelos Chief Technology Officer Danny Kolke.
Web 2.0 is the annual conference where people gather to hear what's next on the horizon. Cameras can't go inside the sessions, but you can see from the action in the hallways, ideas are being shared.
"They are definitely entrepreneurs here; either companies that are up and coming and also some other companies that are looking to understand the web as a platform and how it's going to impact their market and their segment," said Kolke.
While social networking has gotten lots of attention, a big focus now is on making the web into a useful tool for small businesses, giving them sales and customer management programs online.
"These small businesses are looking for basically very innovative solutions but very simple solutions -- something they can adopt and take up very easily," said British Telecom Technology V.P. Mark Bagley.
Thanks to the web, software developers can provide programs quickly and at low cost without the expense of setting up large companies.
"You can create applications very quickly now. There's some guy in a garage and it really is that simple," said Bagley.
The Web is turning into a serious advertising vehicle with sites like MySpace drawing 115 million users.
Web advertising is expected to reach $25 billion dollars this year and videos are popping up everywhere.
The people working on Web 2.0 say if anything they've got to be flexible. That's because many of their users are young teens who change on a dime as to what they really want on the web.
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