Sold: MySpace goes to ad company for $35 mil
NEW YORK -- News Corp. has sold struggling social networking site MySpace for $35 million, according to a person familiar with the matter. The deal values MySpace at a fraction of what News Corp. paid for the site six years ago.
The sale to online advertising network operator Specific Media is expected to close later Wednesday, a day before the end of News Corp.'s fiscal year.
The person was not authorized to speak publicly and spoke on condition of anonymity.
News Corp. bought MySpace for $580 million in 2005, but users and advertisers have fled the site for other hotter social networks like Facebook and Twitter.
social media, myspace, business
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