'GMA' contributor to help Bay Area entrepreneurs
If you're tired of worrying about being laid off and dream of being your own boss there is help from none other than the woman brings you "Steals and Deals" on 'Good Morning America.' This summer, 'GMA' contributor Tory Johnson is coming to the Bay Area to help you make your small business dreams come true.
Burlingame mom Jennifer Tyler Lee didn't set out to be an entrepreneur. It happened accidentally a year ago when she designed a card game to encourage her own kids to eat healthier.
"Not a vegetable in sight - I was so frustrated - pulling out my hair - needed to do something, so I did the one thing I knew how to do, which was to make it fun," said Tyler Lee.
Tyler Lee was on 7 Live last year, explaining her game that awards points for trying new healthy foods.
Johnson says there are legions of Americans like Tyler Lee who have a spark and just need some help getting started. That's why Johnson wrote her new book "Spark and Hustle."
"With small business ownership, you can take control, you can be the one driving your own train. I think that's very empowering for a lot of people, and a lot of people can use that empowerment right now," said Johnson.
Johnson is sharing those tips on a national tour, advising entrepreneurs, you don't need a PR company or complicated five year business plans -- you only need to focus on three things at the start. First, what will you sell and who will you sell to? Second what can you charge and how much money can you make?
"And third, perhaps more important, what's your hustle? What's your marketing and sales strategy to make this happen?" said Johnson.
Through Twitter, word of mouth, a prestigious Dr. Toy award and a partnership with celebrity chef Jamie Oliver, Tyler Lee's little game that could is now thriving, proving Johnson's point that you don't need a lot of capital to launch your business.
"The web is a great equalizer; so if you have an internet connection, you can really start without having a storefront, create a little website in a matter of a day," said Johnson.
Johnson's "Spark and Hustle" event is July 17 in San Francisco.
business, kristen sze
- Target: 40M card accounts may be breached 15 min ago
- SJ store owner gets $1M for selling winning ticket
- Journals show students' despair, hope
- Behind-the-scenes: Saying farewell to 'The Stick'
- SUV crashes into gas station in Oakland
- Family holds prayer vigil for girl on life support
- Caltrans says Bay Bridge bolt problem fixed
- Two cars gifted in annual East Bay holiday tradition
- San Francisco considers ban on bottled water
- UC proposes plan to prevent deer, car collisions
- abcnews: Justin Bieber says 'I'm Retiring' from music
- Bay Area New Year's Eve fireworks and events
- roundup: Foreclosure program; Plastic water bottle ban
- weather: Bay Area weather forecast for Thursday
Most Viewed StoriesMost Viewed Photos