Gatorade to remove controversial ingredient
NEW YORK -- PepsiCo Inc. is removing a controversial ingredient from its Gatorade sports drink following customer complaints.
A spokeswoman for the company, Molly Carter, says the move was in the works for the past year after the company began "hearing rumblings" from consumers about the ingredient. She said it wasn't a response to a recent petition on Change.org by a Mississippi teenager.
That petition noted that the ingredient, brominated vegetable oil, has been patented as a flame retardant and is banned in Japan and the European Union. The petition had more than 200,000 supporters Friday.
Carter said the ingredient is still used in other PepsiCo drinks, such as Mountain Dew. PepsiCo's decision to remove the ingredient from Gatorade was first reported by the industry tracker Beverage Digest.
- One dead, another critical in San Francisco fire 55 min ago
- Police arrest suspect accused of setting fire to station
- Police search for men over attempted bank robbery 38 min ago
- Teen girl found in Berkeley says she was kidnapped 12 min ago
- BART unveils new train car design in SF 3 min ago
- 2 people shot at Richmond strip mall
- Martinez parents struggle to stay at baby son's side
- SF leaders to announce plan to deal with "420" events
- Woman attempting run from San Francisco to New York
- Congresswomen support Cal sexual assault victims
- Revolutionary surgery for girl mauled by pet raccoon
- VIRAL VIDEO: "World's toughest job" interview
- weather: Bay Area weather forecast for Wednesday
- roundup: Youth coach sentenced; SF two-alarm fire
- BART unveils new train car design in SF
3 min ago
Most Viewed StoriesMost Viewed Photos