Facebook shifts focus to mobile platforms
SAN JOSE, Calif. (KGO) -- Facebook has been scrambling to catch up as its billion users shift to mobile devices. However, those mobile screens are so much smaller.
Wednesday afternoon, CEO Mark Zuckerberg acknowledged the trend, saying, "There's no argument that Facebook is a mobile company."
The mobile ads users see as they scroll through their news feed are now contributing 23 percent of Facebook's ad revenue, up 9 percent in just three months. The social network is pushing hard to make mobile use fast and appealing.
"Facebook has been making huge strides," tech analyst and blogger Robert Scoble said. "The new app that came out a couple days ago is faster again, and it has more of the desktop features. You can tell they're just working at taking over the mobile business."
Advertisers are making the shift too, even though they have less space to catch the eye of Facebook users.
"It's by far and away the fastest growing segment of advertising," Randy Basso said.
Basso is executive vice president at San Jose's Liquid Agency, which helps companies develop their brand image across multiple platforms.
The prize is billions of dollars in ad spending, expected to hit $11.4 billion this year according to Gartner Research.
Even skeptics may change their tune if Facebook continues to see its mobile ad revenue grow. The eyeballs are there with about two-thirds of Facebook's monthly users connecting via mobile devices.
facebook, silicon valley, smartphones, business, david louie
- Protesters vacate CCSF building, head to city hall 47 min ago
- Crews demolishing building in Mission Bay fire
- Parents discuss Oakland school assaults with police
- South Bay hospital top notch for treating strokes
- Oakland considers dropping ShotSpotter technology 13 min ago
- Large marijuana grow found at home in Hayward
- Virgin to stop service at Mineta San Jose Airport 52 min ago
- Brentwood students in trouble for nude selfies
- CDC reports rare woman-to-woman HIV transmission 38 min ago
- Fairfield man arrested for biting off infant son's nose
- Stockton Tunnel reopens after water line break repaired
- Gorilla delivered via rare C-section at San Diego Zoo 15 min ago
- Photos: Meet the stars where you live
- roundup: Tree removal dispute; Weed-laced brownies
- Gorilla delivered via rare C-section at San...
15 min ago
Most Viewed StoriesMost Viewed Photos