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Instagram to start showing photo and video ads

Friday, October 04, 2013
In this Monday, April 9, 2012, file photo, Instagram is demonstrated on an iPhone, in New York. (AP Photo/Karly Domb Sadof, File)

In this Monday, April 9, 2012, file photo, Instagram is demonstrated on an iPhone, in New York. (AP Photo/Karly Domb Sadof, File) (AP Photo)

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Instagram is taking its first steps to make "instant cash."

The mobile photo-sharing app says it will start to occasionally show photo and video ads in the coming months.

Until now, the app owned by Menlo Park-based Facebook has not shown any ads; though users can follow brands and businesses.

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Instagram says it'll be selective and only show high-quality pictures from a few brands.

The app has more than 150 million users, and is especially popular with teens and young adults.

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