Business

Macy's testing new Shopkick discount alert app for iPhones

Thursday, November 21, 2013
A Macys department store is shown in Pasadena, Calif., in this Aug. 10, 2005 file photo.  (AP Photo/Jae C. Hong, file)

A Macy's department store is shown in Pasadena, Calif., in this Aug. 10, 2005 file photo. (AP Photo/Jae C. Hong, file)

Macy's in San Francisco is testing a new app that alerts shoppers of specific store discounts on their iPhones.

The new app is called Shopkick.

Macy's at Union Square is one of a handful of stores testing the technology.

Here's how it works: Macy's has set up transmitters around the store that send discount alerts every time a shopper walks by an item that's for sale.

It's just a test for now, but if it's a success, it could take off with retailers everywhere.

(Copyright ©2014 KGO-TV. All Rights Reserved.)

Get more Business »


Tags:
apps, smartphones, union square, shopping, iphone, business
blog comments powered by Disqus
Advertisement