Movie spotlights Apple-obsessed "MacHeads"
SAN FRANCISCO (KGO) -- There is always something new at Macworld, and this year that includes a movie. "MacHeads" is a look at the cultural phenomenon of Apple's computer-obsessed fans and customers. The documentary has its world premiere Wednesday. ABC7 caught up with the filmmakers.
"MacHeads" is a film about people who have developed a fanatic devotion to all things Mac and Apple. Ordinary people who have become part of a Mac cult. The film is by two Israeli brothers who weren't even Mac users.
"What attracted us was the volume of the passion that this cult or community has for the brand," said producer Ron Shely.
And some take it to the extreme. One user feels her Mac is a pet or a member of the family. Another one says she has never knowingly dated a Windows user.
"It's not only portraying the extremists, but it's really a documentary about social and cultural phenomenon," said producer Kobi Shely.
"And also Steve Jobs, I might say, as the prophet of technology," said Ron Shely.
The brothers got their inspiration at Macworld three years ago. There is a story lurking behind thosse placid facades. The video cameras blazed. They wound up with nearly 90 hours of footage. It took two years to edit it down to 54 minutes trying to perceive why Apple appeals to people's emotions.
"You might say Gucci also has followers. But the Mac fans are definitely... perceive Mac as something intrinsic of their lives," said Ron Shely.
The trailer online has received reaction worldwide. The world premiere is Wednesday at Macworld. Later this month it will be on iTunes and then shown on TV channels around the world.
entertainment, don sanchez
- Man ID'd in fatal boating accident in Redwood City
- Cal/OSHA fines BART $210,000 in 2013 fatal accident
- Evacuation came too late for many on sinking ferry
- Investigators reconstruct bus crash in California
- Crews retrieving body that washed onto Lands End
- San Leandro High teacher arrested for sex with minor 24 min ago
- Death penalty sought in killing of girl at sleepover
- Infant boy left alone in car all day in San Jose dies
- Nobel laureate Gabriel Garcia Marquez dies at 87
- Chelsea Clinton expecting first child
- Ryu pitches Dodgers past Giants 2-1 to avoid sweep
- Korean Air A380 hits 2 light poles at LA airport
- weather: Bay Area weather forecast for Friday
- roundup: SF plastic bag ban; Boy killed in Antioch
- Bay Area weather forecast for Friday
16 min ago