Popular children's store prepares for last sale
SAN BRUNO, Calif. (KGO) -- For generations of Bay Area parents, Lullaby Lane was destination shopping. It was a place where they could find kids' furniture, strollers, toys, and everything in between.
The popular children's store in San Bruno was founded in 1947 by Harold Gevertz. His son Barry is presiding over the store's final days.
"People would come, in look at everything, ask our expertise, then use that info to go online because especially in California, you don't pay the sales tax," Barry said.
Lullaby Lane is going out of business, because the store is no longer able to compete in this world of Internet shopping. Barry believes the fact that online retailers don't charge customers sales tax gives Internet retailers an unfair advantage. He feels big box stores also are crushing small mom and pop stores like his.
"It's really hard for us to have our parents see this. I think I look at the positive, we've been here for 63 years and not many companies can say that," Debby Gevertz Licolli said.
Barry, his sister Debby and other staff are preparing for one last sale all day on Saturday. Everything must go -- including a Bay Area tradition.
"They've been coming in and saying goodbye and telling their stories, and they start to cry and I start to cry," Debby said.
Lullaby Lane was known for having the latest and the greatest. Now much of the inventory is gone and so are the jobs. Michael Mitchell worked a the store for 25 years.
"It's kind of emotional to see it all end. I spent half my life here," he said.
shopping, retail, online shopping, san bruno, peninsula news, carolyn tyler
- Recology plant fire creates heavy smoke in SF
- Frigid Bay Area weather takes deadly turn
- Only On 7: Federal drug agents sweep Tenderloin
- Protesters halt Google's commuter bus in SF
- Man held in N. Korea say statement was coerced
- Female teacher arrested for sexually abusing student
- As student, Obama drew inspiration from Mandela
- Police seeking man who went missing from care home
- 18 LA sheriff's deputies face criminal charges
- Winter Spare the Air called through Tuesday
- Photos: Record low temperatures freeze the Bay Area
- abcnews: Newlyweds accused in thrill-kill murder
- roundup: Rising tides; Teen shot in SF
- weather: Bay Area weather forecast for Tuesday