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Company fined for stunt that sent balloons into bay

Tuesday, December 13, 2011
A balloon release in created a lot of controversy after many of the balloons fell into the bay.

(Matthew Grimm)

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san francisco bay, video game, san francisco news
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SAN FRANCISCO (KGO) -- A promotional stunt that polluted the bay is going to cost the company behind it.

San Francisco's Water Quality Control Board is fining marketing firm Trash Talk $7,000 for releasing hundreds of red latex balloons last March that ended up in the bay.

The stunt helped launch a new video game, but it quickly turned into an environmental debacle when the balloons sank into the water instead of floating away.

Related Content

Story: Stunt faces backlash after balloons fall into bay
Trash Talk did help clean it up, and has agreed to pay the fine.

(Copyright ©2013 KGO-TV/DT. All Rights Reserved.)


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