Parents reminded to 'Look Before You Lock'

The government launched a crackdown Friday morning on children being left inside hot cars. This follows the heat-related deaths of at least eight children nationwide in just the first week of August.

The 'Look Before You Lock' campaign reminds parents to double-check their vehicles, before they walk away.

"This doesn't have any kind of profile where you can say rich or poor, young or old, smart or stupid. This can happen to anyone," said Kate Carr, President and CEO of Safe Kids Worldwide.

Officials say that within minutes, a car can quickly heat up to well over 110 degrees. Children are especially at risk because their bodies heat up three to five times faster than adults.

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