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Controversial 'Got Milk?' billboards nixed in Calif.

Friday, July 22, 2011
Controversial Got Milk? billboards nixed

This image provided by the California Milk Processor Board shows part of a new "Got Milk?" ad campaign. The California Milk Processor Board is encouraging men to buy more milk for their wives and girlfriends, which the campaign says will help them fend off the symptoms of premenstrual syndrome. However, the statewide campaign launched this week entitled "Everything I Do Is Wrong" was drawing criticism online for ads saying men are the real PMS sufferers as their wives and girlfriends behave strangely every month. (AP Photo/California Milk Processor)

After a week of criticism, some controversial "Got Milk?" billboards are coming down.

The California Milk Processor's Board was trying to promote the idea that milk can lessen the effects of premenstrual syndrome. The ads featured men as the victims of temperamental women.

However, medical experts questioned the claims about milk reducing the symptoms associated with PMS and many women felt the ads were just offensive.

The billboards, including some in San Francisco, will be changed next week.

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