Study: Popcorn makes advertising less effective

HOUSTON (KTRK) -- Researchers uncovered an interesting result after studying people eating popcorn in a movie theater.

They found that chewing popcorn makes us immune to film advertising. Scientists say that people tend to use their lips and tongue to simulate the pronunciation of a new name the first time we hear a new brand.

But this inner speech can be disturbed by chewing, making viewers remember less about the ad being shown.

Researchers say this may change how companies decide to promote their brands.

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