Baylor University Texas Collection staff use social media to expand reach, promote Texas history

WACO, TX -- Curators of a vast collection documenting Texas history and culture are turning to social media to expand their archive's reach.

Staff at Baylor University's Texas Collection post on Facebook, the photo-sharing site Flickr and make YouTube videos highlighting some of the facility's holdings.

Texas Collection Director John Wilson told the Waco Tribune-Herald that social media allow them to engage different users beyond the scholarly researchers who are accustomed to working there.

This spring the Texas Collection promoted handwritten Civil War-era letters between a Waco physician and his wife while he was away at war. Digital scans posted online were read by a few thousand people. Wilson says normally maybe only two or three people would come to the collection to read those in a year.

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