Supermarkets may be scamming you

NEW YORK (WABC) -- You clip coupons, you buy store brands, and you loyally use a store loyalty card. But you may be missing out on some other ways to save money at the supermarket.

The May issue of "Consumer Reports" identifies some of areas where shoppers might overspend, and not even know it, starting with what looks like a sale.

When you talk about those deals, 10 for 10 dollars or 5 for 5 dollars, the reality is that rarely, if ever do you have to buy the maximum amount to qualify for the discount. It's that marketers are planting a number in your head.

Shoppers should also survey the entire store shelf top to bottom. Vendors can pay retailers money to secure shelf space, right at a consumer's eye-level. But that product may not be the best deal.

Also consumers shouldn't assume an item featured at the end of an aisle or in a special display is on sale. Check the price tag.

Consumers assume that items placed on end displays are in fact on sale, and while that's true most of the time they are, there are many instances in which they're not on sale.

And if you're one of those people who simply can't avoid impulse shopping in-store, consider ordering groceries online or with your smart phone. Many major supermarket chains do in-store pickup, or home delivery for a fee.

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