Alex Rodriguez return boosts Yankees ticket sales, ratings

  Eyewitness News

NEW YORK (WABC) -- Alex Rodriguez's return had an immediate impact for the New York Yankees.

A-Rod's first major league game since October drew the YES Network's highest rating this year for a Yankees game, even though New York lost 8-1 at the Chicago White Sox on Monday night.

YES said Tuesday the game had a 4.34 rating and averaged 393,000 viewers. The previous high was 4.16 rating for a 2-1 loss at the New York Mets on May 27.

The most viewers were around the time of his first at-bat, with the 8:30 to 8:45 p.m. EDT period drawing an 8.22 rating and 756,000 viewers.

A-Rod's impact has also been seen at the box office, where one ticket resale site reports the average price for Rodriguez' first home game - coming up Friday night - has jumped nearly 18 percent since last week.

Meantime, the number of available tickets has dropped nearly 30 percent.

Earlier Monday, Rodriguez was given a 211-game suspension through the 2014 season by Major League Baseball for violations of its drug agreement and labor contract. The ban starts Thursday, but Rodriguez can play until an arbitrator decides his appeal.

Rodriguez, a three-time AL MVP, was returning from hip surgery in January.

The Yankees are averaging a 2.53 rating and 231,000 viewers on YES this season, a 35 percent drop in viewership from a 3.96 and 354,000 at a similar point last season.

Rodriguez, Derek Jeter, Mark Teixeira and Curtis Granderson have been injured for most of the season. New York began Tuesday in fourth place in the AL East, 9 1-2 games behind division-leading Boston.

(The Associated Press contributed to this report)

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