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Taxi TV: Advertise with Us!

Friday, August 15, 2008

Get in touch about opportunities on Taxi TV

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A new advertising medium launched in yellow taxi cabs throughout New York City in 2007, ABC-7's Taxi TV is bringing news, sports, weather, restaurant/nightlife information, business news, and entertainment news to over 6,500 taxi cabs.

Advertisers are on the street and are getting results with video and banner ads on WABC-TV's Taxi-TV, powered by the best content providers, including Eyewitness News, Accuweather, ESPN, Reuters, Zagat and People.com.

Who can you reach by advertising in ABC-7's Taxi TV? Here are some details&

Average Taxi ride is 14 minutes

Each Taxi averages 55 passengers per day per cab

The NYC taxi audience is upscale, affluent and captive

Advertising space is available for Video, Interactive Banners & Microsites, Sponsorship Units, and Fixed Screen Positions. The video loop is 14 minutes, including 9 minutes of news content and 5 minutes of advertising. And the interactive ad units are digital, and environmentally friendly.

Taxi riders are an upscale, highly educated, captive audience. It's time to engage this captive audience with WABC-TV's Taxi-TV.

For more information contact:

Fran LaSala
Fran.M.LaSala@abc.com
212.456.3395

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