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WLS-TV 2009 EEO Report
WLS-TV ANNUAL EEO PUBLIC FILE REPORT, AUGUST 1, 2009
This Annual EEO Public File Report
is filed on behalf of WLS-TV (the “Station”) in compliance with the
FCC’s EEO reporting requirements.
This report includes information
from July 16, 2008 through July 15, 2009, and will be placed in the
Station’s public files and on the Station’s website as of August 1,
2009.
General Policy
WLS-TV has a longstanding
commitment to a policy of equal employment and advancement opportunities for
all qualified individuals without regard to race, color, gender, marital
status, religion, age, national origin or citizenship status, disability,
sexual orientation, status as a
This commitment to fair employment
practices applies to every aspect of the employment process to ensure that
equal consideration is extended to all employees and applicants in recruitment,
selection procedures, employee development, performance evaluation, promotions,
transfers, benefits and other aspects of employment.
It is WLS-TV’s policy to
promote the realization of equal employment opportunity through a positive,
continuing program of specific recruitment, outreach, hiring, promotion and
other practices designed to ensure the full realization of equal employment
opportunity.
Responsibility
Emily Barr, President and General
Manager of WLS-TV, is in charge of the implementation and administration of the
Equal Opportunity Programs and the accuracy of the information in this report.
Job Vacancy Information
WLS-TV is an equal opportunity
employer that is committed to meeting and surpassing the Station’s EEO
information dissemination obligations.
Notices of all full-time job vacancies were posted on the
Station’s website, on the website of The Walt
Disney Company, its ultimate parent company, and on the Illinois Broadcasters
Association website. Notices of
those job openings were also sent to other professional groups and minority and
women’s organizations that requested such notification or that the
Station believed could be useful referral sources. In addition, The Walt Disney Company
sent notices of all those full-time vacancies to Direct Employers, which in
turns sent these notices on to a large number of nonprofit organizations across
the country. See Attachment A,
the Station’s Recruitment Source List, for names, addresses, contact
names and numbers of the organizations to which the Station directly sends
notices of job openings. See Attachment
B for the Direct Employers Association Network Sites.
The Station also advertises many
of its job openings in publications and on job-related websites calculated to
reach a variety of other qualified applicants. The publications that were used to
advertise particular job openings are listed in Attachment C.
The Station will continue to
actively seek out new recruitment sources to ensure that word of all job
openings is distributed to a broad pool of potential applicants.
Positions Filled
During the
reporting period (July 16, 2008 through July 15, 2009), WLS-TV filled four
full-time job vacancies. See Attachment C for
information about the recruitment initiatives used and the results of those
recruitment initiatives.
Supplemental Recruitment Measures
(A) Internship Program: WLS-TV is continuing to offer
internships during each fall, winter/spring and summer sessions to college and
university students (including women and minorities). An internship generally lasts 12-15
weeks, with each student working about 20 hours per week for school
credit. To recruit college interns,
our Internship Coordinator goes to several colleges and works directly with the
Internship Directors at each school.
Information about the internship program is also on the Station’s
website.
Those who have
successfully completed the Station internship program have often received
full-time paid positions in broadcasting after graduation. By way of example:
· Two
of the Station’s former interns became General Assignment Reporters at other
television stations.
·
One former intern became employed as an Account Executive in ABC National TV
Sales and has since been promoted to Vice President, Local Sales Manager at
WLS-TV.
· One
former intern was hired by ABC-TV as a Sales Assistant in Network Sales and
another as a Sales Assistant for WLS-TV.
The Sales Assistant for WLS-TV has since been promoted to a Marketing
Sales Associate.
· A
former intern was hired by WLS-TV as an Account Executive.
· In
2004 three former interns were hired as freelance employees by WLS-TV, one in
Programming, one in Accounting and one in News.
· In
2005 two former interns were hired as freelance employees by WLS-TV in News.
· In
2006 two former interns were hired as freelance employees by WLS-TV in News.
See Attachment D for
a description of internship opportunities and a list of the schools
the interns attend.
(B) Job Fairs: In July of 2008, the Station hosted a
booth at the Unity: Journalists of Color, Inc. Conference. News Director Jennifer Graves and
Executive Producers Anthony Shute and Wilson Toy, all whom have input into
hiring decisions, attended and collected resumes of potential job
applicants. Ms. Graves, Mr. Shute
and Mr. Toy reviewed applicant reels and counseled journalists on what hiring
managers hope to see when screening audition tapes.
(C) Career Days: Over the past year, some of the
Station’s on-air-talent have given
career-oriented talks at the following locations:
Cheryl
Burton
Tracy
Butler
El Sierra
Elementary –
Mike Caplan
Alan Krashesky
Phil Schwarz
St. Francis de
Rosalyn Varon
(D) Media Trade Group Postings: During the reporting period, the Station posted all of its full-time job
openings on the employment page of the website of the Illinois Broadcasters
Association.
Efforts to Improve Mailing List and Recruitment
Methodology
In an effort to expand and improve
its organizational mailing list, the Station has a notice on its website and
has aired a 15-second spot on both the analog and high definition simulcast channels
as well as the Station’s second high definition channel requesting that
organizations interested in being added to our mailing list contact us. The 15-second spot aired once a month
between August and December of 2008 on the analog and high definition simulcast
channels and once a month between July and December of 2008 on the second high
definition channel.
WLS-TV is engaged in a continual
effort to evaluate the effectiveness of its EEO outreach and recruitment
program and to improve and refine it as needed by monitoring the responses that
are received and ensuring that the interviewing pool for the positions it fills
includes a large number of qualified applicants from diverse sources. WLS-TV continually modifies and
regularly expands its recruitment program as needed to fulfill these goals.
ATTACHMENT A
WLS-TV
RECRUITMENT SOURCE LIST
For the Entire Period 07/16/08 – 07/15/09
602 Communications -
Contact Sandy Lizik
Phone (919) 217-4438.
Contact Joe O. Gray - Phone (312) 692-0766
- Fax (312) 692-0769
*Connecticut School of
Broadcasting – 3250 Lacey Road – Suite 130 – Downers Grove,
IL 60515 Effective 1/23/09
Contact Gina Ferraro – Phone
(630) 390-3568
Email csbdownersgrove@gocsb.com and jobs@gocsb.com
Direct Employers Association
– See Attachment B
Contact Ollie Horan – Phone
(312) 553-5667 – Fax (312) 553-3130
*Hull House Association - LeClaire-Hearst Community Center -
Contact Samantha Miller –
Phone (773) 767-1516 – Fax (773) 767-6398
Illinois Broadcasters Association
Website - www.ilba.org
Phone (630) 916-1700.
Email placement.chicago@beonair.com
Contact Job Board – Phone
(312) 814-4392 – Fax (312) 814-2378
E-mail DHSD3232@dhs.state.il.us
*Joint Civic Committee of Italian
Americans –
Contact Marie Palello
– Phone (708) 450-9050 – Fax (708) 450-9065
E-mail jccia@voyager.net
Website www.jccia.com
Latino Council on Media -
Contact Mary Gonzalez-Koenig
– Phone (773) 247-1778 – Fax (773) 247-3924
E-mail marygkoenig@scj-usa.org
NAACP -
Contact Rev. James Demus – Phone (773) 487-9600 – Fax (773)
487-9633
*NABET – CWA Local 41
– (National Association of Broadcast Employees & Technicians)
Contact Charlie Braico – Phone (312) 372-4111 – Fax (312)
372-4115
E-mail charlieb@nabet41.org
Website NABET 41.org
*NABET – CWA –
(National Association of Broadcast Employees & Technicians)
Contact John Clark - Phone (202) 434-1254
– Fax (202) 434-1426
For NABET positions only
NABJ (National Association of
Black Journalists) - 8701A
Contact Warren Paul – Phone
(301) 445-7100 - Fax (301) 445-7101
Website www.nabj.org
NABJ
Contact Marsha Eaglin
– Phone (312) 750-7704 – Fax (312) 750-7701
E-mail secretary@nabjchicago.org
NAHJ (National Association of
Hispanic Journalists) - 1000 National Press Building
Contact Job Bank Coordinator
– Phone (202) 662-7145 – Fax (202) 662-7144
E-mail jobbank@nahj.org
NLGJA (National Lesbian & Gay
Journalists Association) -
Contact L. Spencer – Phone
(202) 588-9888 – Fax (202) 588-1818
E-mail info@nlgja.org
Operation PUSH, Inc. -
Contact Marnie
Trotter - Phone (773) 373-3366 - Fax (773) 373-3571
Spanish Coalition for Jobs -
Contact Sandra Luna – Phone
(773) 247-0707 – Fax (773) 247-4975
Television Bureau of Advertising -
Contact Job Bank Coordinator
– Phone (212) 486-1111 – Fax (212) 935-5631
E-mail hope@tvb.org
*TVJobs.Com -
Contact Mark Holloway –
Phone (760) 754-8177 – Fax (760) 754-2115
Website www.tvjobs.com
United Cerebral Palsy Association
–
Contact Angela Welch – Phone
(312) 464-1608– Fax (312) 464-1646
E-mail awelch@ucpnet.org
Westside Business Improvement -
5427 West Madison -
Contact Kimberly Richardson
– Phone (773) 921-0166 – Fax (773) 921-0935
Women Employed - 111 North Wabash
-
Contact Maritza Gonzalez –
Phone (312) 782-3902 – Fax (312) 782-5249
E-mail info@womenemployed.org
*Worknet
Chicago – 10456 South Halsted –
Contact Doug Nestingen
– Phone (773) 233-4364 – Fax (773) 298-0810
E-mail dnestingen@desiatchicago.com
Contact James Sibley – Phone
(847) 964-5627 – Fax (847) 864-3098
* These organizations explicitly
requested to be placed on the Station’s Recruitment Source List
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ATTACHMENT B |
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DirectEmployers Association Network Sites
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JobCentral.com - National Labor
Exchange |
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State
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AK.JobCentral.com |
AK |
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NE.JobCentral.com |
NE |
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AL.JobCentral.com |
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NV.JobCentral.com |
NV |
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AR.JobCentral.com |
AR |
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NH.JobCentral.com |
NH |
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AZ.JobCentral.com |
AZ |
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NJ.JobCentral.com |
NJ |
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CA.JobCentral.com |
CA |
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NM.JobCentral.com |
NM |
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CO.JobCentral.com |
CO |
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NY.JobCentral.com |
NY |
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CT.JobCentral.com |
CT |
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NC.JobCentral.com |
NC |
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DE.JobCentral.com |
DE |
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ND.JobCentral.com |
ND |
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FL.JobCentral.com |
FL |
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OH.JobCentral.com |
OH |
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GA.JobCentral.com |
GA |
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OK.JobCentral.com |
OK |
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HI.JobCentral.com |
HI |
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OR.JobCentral.com |
OR |
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IA.JobCentral.com |
IA |
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PA.JobCentral.com |
PA |
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ID.JobCentral.com |
ID |
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RI.JobCentral.com |
RI |
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IL.JobCentral.com |
IL |
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SC.JobCentral.com |
SC |
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IN.JobCentral.com |
IN |
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SD.JobCentral.com |
SD |
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KS.JobCentral.com |
KS |
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TN.JobCentral.com |
TN |
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KY.JobCentral.com |
KY |
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TX.JobCentral.com |
TX |
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LA.JobCentral.com |
LA |
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UT.JobCentral.com |
UT |
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MA.JobCentral.com |
MA |
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VT.JobCentral.com |
VT |
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MD.JobCentral.com |
MD |
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VA.JobCentral.com |
VA |
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ME.JobCentral.com |
ME |
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WA.JobCentral.com |
WA |
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MI.JobCentral.com |
MI |
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DC.JobCentral.com |
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MN.JobCentral.com |
MN |
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WV.JobCentral.com |
WV |
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MO.JobCentral.com |
MO |
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WI.JobCentral.com |
WI |
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MS.JobCentral.com |
MS |
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WY.JobCentral.com |
WY |
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MT.JobCentral.com |
MT |
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Diversity |
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Other |
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Global |
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DiversityWorking.com |
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About.com |
Just-posted.com |
Indeed |
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Vetsuccess.gov/jobs |
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Clusty.com |
LinkedIN.com |
Japan.recruit.net |
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Disaboom |
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Google |
Local.com |
China.recruit.net |
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disABLEdperson.com |
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Google Desktop |
Lycos Classifieds |
HongKong.recruit.net |
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JobCentral Diversity |
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GoSasa.com |
MammaJobs |
India.recruit.net |
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OCCMundial |
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Indeed |
Myway.com |
Australia.recruit.net |
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MultiCultural Womens’
Council |
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Info.com |
New York Times |
Singapore.recruit.net |
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Jobalot |
Oodle.com |
Jobespresso.net - |
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JobCental Myspace |
SimplyHired 50+ |
Jobrapido.at - |
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Jobs.myspace |
SimplyHired.com |
Jobrapido.br - |
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Jobsource.info |
Snap.com |
Jobrapido.ch - |
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Juju.com |
TalentPlanet.com |
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Jobrapido.ie - |
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Jumpstation.com.au |
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Metro |
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Vellejo |
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Military
Network |
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JobCentral Veterans |
CorporateGray.com |
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hirevetsfirst.gov |
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Alumni
Network |
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Alumni
Network Continued… |
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Coastal |
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Coastal |
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College of |
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Georgia Institute of Technology |
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Eastern |
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Eastern |
Hubert H. Humphrey Institute of Public Affairs, |
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Eastern |
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Eastern New Mexico University-Roswell |
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Eastern |
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Eastern University |
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Eastern |
Indiana Institute of Technology |
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Alumni
Network Continued… |
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Mount Marty College |
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Mount |
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Mount St. Mary's College |
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King's College |
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New |
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New Jersey Institute of Technology |
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New |
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New York Institute of Technology |
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Northeastern |
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Northeastern University |
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Northern |
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Northern |
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Marian College of Fond du Lac |
Northern |
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Northern |
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Northwestern College |
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Notre Dame de Namur University |
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Metropolitan Community Colleges |
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Alumni
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Saint Mary-of-the-Woods College |
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Saint Mary's College |
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Pace University |
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Pennsylvania Institute of Technology |
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Pratt Institute |
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Purchase College - SUNY (Purchase JobScore) |
Slippery |
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Southeastern |
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Southern |
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Rensselaer Polytechnic Institute (RedHawk
JobLink) |
Southern |
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Rochester Institute of Technology (RIT Job Zone) |
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Southwestern College |
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Southwestern |
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Rose-Hulman Institute of Technology |
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Rutgers, The State |
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Rutgers, The State |
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Saint Bonaventure University |
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St. Gregory's University |
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St. Lawrence University |
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St. Mary's University |
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The Sage Colleges |
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Stevens Institute of Technology |
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SUNY |
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Texas A&M University-Commerce |
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Alumni
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University of Wisconsin-Green Bay |
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University of Wisconsin-Platteville |
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Wentworth Institute of Technology |
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ATTACHMENT C
POSITIONS FILLED
BETWEEN 07/16/08 - 07/15/09
Listed
below are the 4 full-time positions filled at WLS-TV between 07/16/08 and
07/15/09, the recruitment methods used for each, and the sources of interviewed
applicants.
Morning News Writer/Producer
Date position was opened: 5/29/08
Date position was filled: 8/4/08
The Station posted the position on
the ABC7 website and the Disney Jobs website, faxed or emailed a notice of the
position to the organizations listed on Attachment A, and had notice of the
position sent to the organizations listed on Attachment B.
Nine people were interviewed.
Referral sources of the candidates interviewed were as follows: One applicant
from the ABC7 website, three employee referrals, one industry referral, three in-house staff employee applicants and one
in-house daily hire employee applicant. The referral source for the
candidate hired was the ABC7 website.
Website Producer
Date position was opened: 11/4/08
Date position was filled: 12/12/08
The Station posted the position on
the ABC7 website and the Disney Jobs website, faxed or emailed a notice of the
position to the organizations listed on Attachment A, and had notice of the
position sent to the organizations listed on Attachment B.
Three people were interviewed.
Referral sources of the candidates interviewed were as follows: One applicant
from the ABC7 website, one applicant from 602 Communications (one of the
Station’s recruitment sources listed on Attachment A) and one in-house daily hire employee applicant.
The candidate hired was the in-house
daily hire employee applicant.
Reporter
Date position was opened: 1/7/09
Date position was filled: 2/10/09
The Station posted the position on
the ABC7 website and the Disney Jobs website, faxed or emailed a notice of the
position to the organizations listed on Attachment A, and had notice of the
position sent to the organizations listed on Attachment B.
Nine people were interviewed.
Referral sources of the candidates interviewed were as follows: One applicant
from the Disney Jobs website, one applicant from the ABC7 website, three applicants from talent agents, one
industry referral, two in-house staff
employee applicants and one in-house daily hire employee applicant. The
candidate hired was an in-house staff
employee applicant, who was promoted from his former position, Special Projects
Producer.
Special Projects Producer
Date position was opened: 2/12/09
Date position was filled: 3/16/09
The Station posted the position on
the ABC7 website and the Disney Jobs website, faxed or emailed a notice of the
position to the organizations listed on Attachment A, and had notice of the
position sent to the organizations listed on Attachment B.
Seven people were interviewed.
Referral sources of the candidates interviewed were as follows: Two applicants
from the ABC7 website, one employee referral, one in-house staff employee applicant and three in-house daily hire employee
applicants. The referral source for the candidate hired was the ABC7
website.
ATTACHMENT D
INTERNS
Following is a description of
internship opportunities at WLS-TV and a list of the schools that the
station’s 2008-09 interns attended.
NEWS DEPARTMENT
Northwestern University September
2008 – December 2008
Interns
are typically assigned to a reporter two days a week and to the news planning
department one day a week.
While assigned
to reporters, interns work on a variety of stories. Tasks include researching information
and setting up possible interviews.
The news
planning department is responsible for collecting, researching and developing
future news reports for the ABC7 news department. The planning editor and planning
department researcher (regular staff employees) create a daily sheet, which
lists possible reporting ideas. This list is then used the following day in the
morning editorial meeting to decide which news reports will be covered. The
planning department is also responsible for planning long-term stories, such as
elections and political conventions. News planning department interns assist
the planning editor and researcher by answering phone tip lines, collecting and
organizing possible future news reports as well as collecting and sorting
incoming faxes and mail. They are encouraged to contribute potential story
ideas and attend the morning editorial meeting when possible. The
interns’ duties also include conducting phone pre-interviews on potential
interview subjects to determine the newsworthiness of any given story.
SPORTS DEPARTMENT
The sports interns are responsible for logging and watching sports events
during the day. The interns are also expected to suggest the best highlights
for the day’s newscast.
When possible, the intern is sent out into the field during sporting
events to see how the reporter reacts in the field. From time to time the
intern will do interviews.
CREATIVE SERVICES / PROMOTIONS DEPARTMENT
University of Wisconsin-Madison June
2009 – August 2009
The creative services / promotions
intern learns how to write and produce promotion for TV, including:
- News Topicals (:30, :20 and IDs)
- News
Special Reports
- Sport
Specials
- Local
Programming (190 North, Healthbeat, N Beat, People Places & Things)
- Sales
Campaigns and other related projects
The
creative services / promotions intern:
-Learns
how to produce promotional announcements from concept to completion
-Learns
how to screen video/audio...and choose the best elements for use.
-Observes
editors during the editing process.
-Assists
department producers in the production of promotional announcements.
-Works
with announcers.
-Works with
production crews on location shoots (when scheduled).
-Works
with artists in developing graphics for promos.
-Works on various print ads (writing copy, graphic development, and
deadline responsibility).
CREATIVE SERVICES / PROGRAMMING
DEPARTMENT
Columbia
College Chicago (3 interns) January 2009
– May 2009
Interns assigned to the creative services / programming department can be
involved in two main areas of work:
·
Production
·
Publicity
PRODUCTION
- Interns work closely with four producers who are responsible for a wide
variety of productions and programs scheduled to air on WLS-TV during their
time of assignment. Interns can be directly involved in research, planning,
shooting, screening and editing of videotape. This is
“field” and office experience. In both cases, interns act as
production associates to the producers. The work is creative and deadline
demanding, and provides an understanding of the work that goes on behind the
scenes of studio-based live events and field-produced programs.
PUBLICITY
- Interns work closely with the WLS-TV Station Publicist, in concert with the
Program Director, in helping to cultivate and maintain a professional public
profile in the greater community. Interns learn how press releases are written
and how they are used to communicate both publicly and “internally”
among other media outlets and allied fields. Interns learn also to gather
important information from various sources to help managers keep abreast of the
marketplace. The work is information-oriented and provides an understanding of
the need for clear communication, both publicly and internally.
CREATIVE SERVICES / GRAPHICS
DEPARTMENT
Northwestern University March
2009 – May 2009
The creative services / graphics
department interns are involved in:
-Assisting
our staff of designers with hands-on design and production of projects
utilizing Macintosh software and some traditional techniques of art
production.
-Developing
the visual identity of WLS-TV through assigned projects.
-Understanding
how graphic design contributes to a television station’s image
positioning
and brand identity.
-Gaining
hands-on experience with Macintosh software.
-Gaining
an understanding of animation and post-production through observation of
high-end digital paint and editing systems.
-Improving communication skills
through daily contact with station employees, outside vendors and other interns
in a professional environment.
SALES DEPARTMENT
Southern
Sales interns become familiar with all aspects of the Local Sales
Department. They are trained in:
-
Professional business phone etiquette
- Sales
and ordering procedures
- Order
placement and commercial traffic coordination
-
Broadcast standards and commercial clearance
-
General Nielsen Rating Research information
- Sales
presentation preparation
Sales interns also have the opportunities to observe in:
- Local
sales meetings
-
Inventory analyzing and pricing meetings
-
Projects analyzing program sales
- Master Control airing of
commercial pods
- Actual account executive/buyer
negotiations
ON LINE OPERATIONS
Online operations include
abc7chicago.com and 190north.com as well as several “in production”
projects. Website interns:
- Update and develop website content
- Research internet-related
reports, sites and systems
- Format documents and images
- Work with other departments in
the station on web-related projects
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- Site Map
- RSS
- Advertise with Us
- Contact Us
- Online Public Inspection File
- Technical Help
- ABC.com
- ABCNews.com
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- Interest-Based Ads
- Safety Information for this site
- Terms of Use
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