Consumer

FDA: Avon ANEW marketing makes false claims

Wednesday, November 07, 2012
(FILE) In this handout photo provided by Avon Products Inc., the ANEW Alternative age cream is shown.

(FILE) In this handout photo provided by Avon Products Inc., the ANEW Alternative age cream is shown. (AP Photo/Avon Products Inc.)

The government puts Avon on notice about some of its skin care claims.

The Food and Drug Administration sent a warning letter to Avon about its marketing of products- mostly involving its ANEW skin care brand.

The FDA says the warning is based on claims that its anti-wrinkle products can stimulate cells or reactivate the skin's repair progress. The FDA says those claims falsely make the products sound like drugs.

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