JC Penney looks to boost holiday sales with gift buttons

In this May 10, 2006 file photo, a customer leaves a JC Penney Department store in Cupertino, Calif. Beginning in February 2013, customers will be able to visit distinct Martha Stewart retail stores inside the majority of jcpenney department stores. These Martha Stewart stores are intended to be destinations where consumers can experience an engaging and inspiring environment and buy a variety of affordable, high-quality home and lifestyle merchandise designed and curated by Martha Stewart and her team. (AP Photo/Paul Sakuma, File)