Consumer

Wrangler rolls out Denim Spa moisturizing jeans

Thursday, January 17, 2013

The winter air can dry your skin. Now there is a solution from Wrangler Jeans.

The company is introducing the world's first moisturizing jeans.

Wrangler promises that its Spa Denim jeans will leave legs silky for days.

The jeans are sprayed with cosmetic microcapsules of moisturizing treatment during manufacture, which are then heated to bind to the fibers. This ensures a slow release of the product even when the jeans have been washed.

The jeans cost $140.

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