TV ads could play role in obesity

  

November 30, 2012 (WLS) -- Obese children take greater pleasure in just looking at food, according to a new study.

Brain scans showed more activity in the pleasure centers of the brain of obese kids who were looking at food images. Scientists say that may make some overweight children more susceptible to the $10 billion in food advertising directed each year at children.

Experts say about 98-percent of food and drink marketed to kids on TV are high in fat, sugar or salt.

The study appears in the Journal of Pediatrics.

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