April 25, 2006 -- Twinings of London is celebrating its 300th anniversary this year. In honor of the special anniversary, the tea experts have worked with chefs all over the United States, include renowned chef, Fritz Sonnenschmidt, host of the TV cooking program, The Grilling Maestros (PBS) and Former Culinary Dean at The Culinary Institute of America (CIA), to develop unique dishes that include tea leaves as ingredients truly exempilifying the concept of the "marriage of tea and food."
Chef John Fuente from the Culinary and Hospitality Institute of Chicago shares some of his favorite tea-flavored dishes:
Seared Romaine Lettuce with Orange Crouton
Drizzle rye bread with oil and broil on both sides until golden. Set aside. Combine the tea leaves, vinegar, orange juice, extra virgin olive oil, salt and pepper. Marinate the romaine hearts for 15 minutes. Drain the romaine hearts and sear in a sauté pan until wilted, 2 minutes per side. Remove the romaine hearts and add the marinade. Cook until thick. Place orange zest on croutons, put romaine on top and finish with reduced sauce.
*Serve with Taste of Summer Tea.
Grilled Chicken Breast with Lemon Tea Asparagus
Trim asparagus spears and boil with tea leaves in water until "al dente". Remove and keep warm. Coat chicken breasts in oil, lemon juice, salt and pepper and let marinate for 15 minutes. Grill chicken breasts until done and serve with asparagus and pasta. Garnish with parsley.
*Serve with Lemon Twist tea
Green Tea Shrimp
Season shrimp with salt, pepper and green tea leaves. Marinate for 15 minutes. Saute the shrimp in olive oil for 2 minutes. Add the Barbecue sauce and simmer for 1 minute. Serve over cooked rice.
Sweat onions and garlic until soft. Add remaining ingredients and simmer for 30 minutes. Cool and refrigerate.
*Serve this dish with Jasmine Green, Peppermint of for an eclectic pairing, Chamomile.
300 YEARS AND JUST GETTING STARTED!
Twinings of London Celebrates Three Centuries of Tea Expertise
From blending and brewing its very first cup of tea in 1706, to the newest Green Tea with Jasmine, Twinings of London has been a leader in tea innovation worldwide for the past 300 years. Along the way, the world's tea experts have helped people in more than 100 countries make the most of a moment by enjoying one of Twinings perfectly blended teas.
Twinings is still going strong today. The company offers a grand total of 198 blends around the world and tea continues to grow in popularity. For its 300th year, Twinings will be introducing a number of new products, launching new packaging and celebrating with media events and fun consumer sampling opportunities.
Three Centuries of Leadership
Founded when Thomas Twining purchased the aptly named Tom's Coffee Shop in 1706, few imagined that this was the beginning of a family business that would innovate for centuries and have a major impact on the world's tea consumption. That original London shop is still standing, but little else remains unchanged.
"For the past three centuries, Twinings has influenced social tea drinking and continues to be a leader in the tea industry," said Director of Corporate Relations, Stephen Twining, the 10th generation Twining in the tea business. "We've always made it our policy to focus on high-quality products and innovation to give our customers the best tea-drinking experience possible."
With that world-famous Twinings store at 216 Strand in London in place, the company branched out within the tea world and focused on importing and exporting dry teas. As America became a major consumer, Twinings worked to supply the market.
Among the many Twinings fans in the new world was the Governor of Boston. In fact, it was later specifically noted that Twinings tea was not dumped in the harbor during the famous Boston Tea Party - leaving that for the lesser brands.
The influence of Twinings reached far beyond the consumer; the venerable brand has played a part in politics too. Following the American Revolution, Richard Twining was instrumental in convincing then-Prime Minister William Pitt to lower the level of taxes being levied on teas. He was successful, and the Commutation Act of 1784 made tea affordable for all.
As the leader in tea, Twinings is also the tea for leaders! In 1837, Twinings was granted its first Royal Warrant by Queen Victoria and it currently holds Royal Warrants of Appointment to Her Majesty - The Queen, Her Majesty - The Queen Mother and His Royal Highness - The Prince of Wales.
Never Content to Sit and Steep
Within its 300 years of history, Twinings has survived and thrived because of an unfailing commitment to innovation and leadership. In fact, strong evidence suggests that Twinings was the first company to introduce an Earl Grey blend - designed specifically for the Earl himself. And, while it may seem as though Green tea is sweeping the nation, at Twinings, this is a trend 300 years in-the-making, as a green tea blend was being sold all the way back in 1706.
Mary Little, the second wife of Daniel Twining, took over the company following his death in 1972. At a time when illegally imported tea was flooding the market at substantially reduced prices, she maintained the integrity of the Twinings brand and raised the future generation of Twinings leadership.
To meet increasing demand, Twinings has grown production capacity, and currently operates factories in England, India and China. Quality was always the goal, however, and Twinings was the first tea company ever to win a Queen's Award for Export in 1972 (and again in 1977).
Turning Over a New Tea Leaf
To reflect today's ever-changing lifestyle and tastes of the more and more sophisticated tea drinker, Twinings North America, Inc. currently offers more than 30 regular and decaffeinated specialty tea blends (nearly 200 tea blends worldwide) within the following tea segments:
Twinings will, over the course of the anniversary year, introduce a fine range of new tea blends that will include:
Cinnamon Apple Breakfast (Classics)
A naturally caffeine free herbal tea with a distinctive reddish color and a pleasantly sweet flavor that naturally contains antioxidants and minerals.
Indian Spiced Chai (Origins)
A rich black tea infused with the flavor of Indian spices including cinnamon, cardamom, cloves and ginger. Based on a centuries-old recipe native to India, Chai is served with milk and is often sweetened to enhance the flavor of the spices. In India, Chai is cherished for producing a warming and soothing effect.
Citrus Spice Sunset (Herbal)
A masterfully blended combination of ingredients gives this all natural and caffeine free herbal tea a unique and exciting taste. The zest of orange peel is balanced by the sweet character of cinnamon and peppermint. Enjoy the sunset with this well-balanced herbal experience either hot or cold.
African Rooibos Red Tea (Origins)
Authentic Rooibos (pronounced roy-boss) is a naturally caffeine free herbal tea with a distinctive reddish color and a pleasantly sweet flavor that naturally contains antioxidants and minerals. The herbal tea comes only from the Cedarberg Mountains in the remote area of central South Africa and is made from the leaves of the Rooibos plant. The leaves are harvested in summer, fermented and then dried in the sun until they reach a deep mahogany red color.
New Look and Innovation
With these new flavors will come increased clarity for the consumer, as Twinings will, for the first time ever, unveil a completely new package design and graphics. In order to guide consumers through the segments and to teas of the right strength at the right moment, Twinings will highlight a flavor strength meter on its new packaging as well.
"The idea of a brand surviving and thriving for 300 years, as an American, is simply staggering," said Marketing Director of Twinings North America, Michael Cobb. "We're celebrating the 300th Anniversary to spotlight the company's tea heritage, quality and innovation and to look forward to another 300 years of tea leadership."
The 300th anniversary celebration is scheduled to include media activities featuring Stephen Twining, creative sampling efforts and a celebrity campaign to news and talk show hosts.
About Twinings North America, Inc.
Since 1706, Twinings tea has been at the forefront of the tea trade, providing rewarding tea moments to consumers around the world. Customers in more than 100 countries enjoy Twinings products. The broad range of Twinings flavors provides a rich selection of black, green and herbal teas available in both teabag and loose tea packages. The Black teas and Green teas are all rich in antioxidants. Twinings is available across the United States in leading grocery stores, mass merchandisers and specialty stores and online at http://www.twinings.com/.
Twinings North America, Inc. is part of Associated British Foods, an international food, ingredients and retail group. The group is one of Europe's largest food companies with annual sales of £5.2 billion and over 35,000 employees.
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