Interchangeable Purses from Miche Bags

July 28, 2009 -- Have you ever spilled something on your favorite handbag and were forced to replace the "perfect" purse? It happened to Michelle Romero, a 29-year old Utah mother of two. She turned her frustration into an international business. Michelle thought, "What if you could just replace the outside of a purse without taking everything out of your bag?" So, using the stained bag with some glue and scrap fabric, she created a rough prototype of a purse with interchangeable covers. Michelle enlisted the help of a friend and Annette Cavaness. Together they started the process of building a business that became Miche Bag.

Pronounced MEE-chee and given Michelle's nickname, Miche Bag offers basic bags, handles and nearly 100 different styles of outer shells. Pick a bag, a handle and a shell, and in a matter of seconds you can change the entire look and feel of your purse to match any outfit without ever moving the inside contents. Different shells attach seamlessly to the base bag using magnets to hold the shell in place. The company has just added a new "slouchy" bag that not only changes the color and texture of the purse, but the entire shape as well.

Miche Bags are sold in 34 countries around the world. The company is focused on helping other moms generate income for their families through at-home parties, where most of the purses are sold. Miche Bag is also sold online and in select retail locations in Chicago, Indiana, Wisconsin and Michigan. To locate a store near year or to find out about hosting a Miche Bag party, visit www.michebag.com.

Quick Facts about Miche Bags

A Utah Moms finds success in a recession
• Michelle Romero is the inventor of Miche bag, an interchangeable purse
• Michelle thought of the idea after spilling on her hand bag
• The Miche bag's name came from Michelle's nickname
• One bag endless possibilities& now one purse can match every outfit!
• There are about 100 different styles of outer shells to choose from
• Miche Bag is sold in more than 10 countries around the world
• A Miche Bag office is opening in Germany to run the European operations
• The company helps other moms generate income by throwing at home bag parties
• Michelle has two children under the age of 3.
• Miche Bag is now offering a trendy new style called the "slouchy look", and is coming out with a BIG bag!

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