6ABC Action News At 4
Brides Against Breast Cancer bridal gown sale
January 4, 2013 (WPVI) -- If you are a bride-to-be, do we have the sale you will want to say "I do" to!
Hundreds of designer dresses arrived in town today for a two day sale where you can save up to 85% off retail prices, and help a local charity at the same time.
"We have almost 800 designer and couture gowns discounted as much as 85% off retail price."
Action News was there as they loaded in racks and racks of deeply discounted designer wedding gowns for the 2-day Brides Against Breast Cancer trunk show at the Clarion Hotel in Essington. Vice President Amy Paulishak's family has a cancer history and she says shopping here gives ladies a way to pay it forward on their big day "Seventy-one cents of every dollar goes directly toward people affected by cancer," Paulishak said. "Our local beneficiary here in the Delaware Valley is Camp No Worries. It is an amazing program that helps kids with siblings or parents battling cancer."
From sizes 0 to 30 these dresses are either brand new or gently used and most are from couture designers like Vera Wang and Carolina Herrera.
"We have Enzoanni, Pronovias, any designer you can think of."
Some of the gowns were $4,000 but are now down to $1,500 or a Priscilla of Boston gown that retails for $2,000 but is selling for $600. A Reem Acra was donated from a bridal boutique in Manhattan; the retail price was $8,900 and it's $2,700.
The dresses are donated by designers, bridal boutiques, even brides who either change their minds or their dresses. There's even a custom dress that was $26,000 and has been discounted down to $2,600 .
The event also sells shoes, accessories, veils, bridesmaid and mother-of-the-bride dresses and all at deep discounts!
Over 1,000 gowns will be available for sale at drastically reduced prices Friday, Jauary 4th 6 - 9pm and Saturday, January 5th: 10am - 5pm at the Clarion Hotel & Conference Center, 76 Industrial Highway, Essington. Admission to the shows is $5, although a VIP admission ($20) gives attendees a sneak peak at the gowns during "Power Hour" and ability to buy first. A seamstress is available on site for consultation.
To date, the Brides Against Breast Cancer program has received more than 50,000 wedding gown donations, with an estimated resale value of more than $4 million.
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