March 15, 2011 - Her name exploded as one of the most searched and "Tweeted" terms earlier this week. Her video has been viewed more than 5,000,000 times.
So who is this Rebecca Black who is trending on twitter and getting millions of views on YouTube? Here's how she is described on her record label's webpage:
"Rebecca Black is a fun, loving, 13 year old. She loves to sing, dance and act, and she is always looking to try something new. Now in 8th grade, she landed the lead role in her school musical, Oklahoma!... She started vocal lessons at 10 years old, and she's continued with it ever since."
Rebecca Black's video "Friday"
According to Billboard, the record company makes its business by trying to track down future stars by holding casting calls, then flying them to L.A. where they churn out a single, music video and then, apparently, hoping the internet will grab hold. It seems to have worked with Black's single: On Friday, it had fewere than 4,000 views according to Entertainment Weekly, but by Tuesday it had been viewed more than 5,000,000 times.
It appears to have worked with Black's song... with some additional help from the Comedy Central program "Tosh.0" which mocked the video in a recent blog post.