ANNUAL EQUAL EMPLOYMENT OPPORTUNITY PUBLIC FILE REPORT

C. School & Career Day Programs
March 17, 2011 / 6abc Station Tour - Gloucester County College, Sewell, NJ 6abc hosted a tour on March 17, 2011, at 2:00 P.M., for two students from Gloucester County College in Sewell, N.J. The two students spoke with Chris Prasol in the Art Department about creating graphics and viewed several Action News graphics and the Flower Show open. They also spoke to Creative Services editor Bruce Neumann about the responsibilities of the Creative Services Department and saw several spots he edited. Finally, the students saw the Action News studio and received 6abc shirts and 6abc baseball hats.

March 22, 2011 / 6abc Station Tour - The Baldwin School, Bryn Mawr, PA
6abc hosted a tour on March 22, 2011, at 1:00 P.M., for twelve students and two teachers from the Baldwin School, an Independent College Preparatory School for Girls, in Bryn Mawr, Pa. The students had a meet and greet with Meteorologist Adam Joseph. Then, the group saw the Control Room and spoke with director Gary Dowdalls about his job responsibilities. Next, they spoke with Chris Prasol in the Art Department about the software programs used by graphic artists. Chris also showed the tour several animations he created. The students also had a long question-and-answer session with Creative Services editor Bruce Neumann about creating promotions in Final Cut Pro. Finally, the group saw the Action News studio and were shown a demonstration of the green screen with each standing in front of it and seeing themselves on camera. The students received Action News "van fans" and baseball hats.

March 24, 2011 / DePaul Catholic School Career Day
Action News Meteorologist David Murphy was guest speaker at the DePaul Catholic School Career Day, March 24, 2011, from 9:30-10:30 A.M. Located at 44 West Logan Street in Philadelphia, DePaul is an inner-city school serving mostly disadvantaged children. David addressed a group of about 100 6th, 7th and 8th graders. He spoke for approximately 20 minutes about his career and family life and then fielded questions for another 15 minutes. Many of the children in the group have an interest in performance or broadcasting and were very attentive. David spoke about playing to one's strengths and figuring out your interests while in school. He also emphasized that it's great to have goals but also be alert to new challenges and possibilities as they present themselves.

April 5, 2011 / Temple University Communications Class Visit
WPVI-TV hosted a group of fourteen Temple University Communications students for a tour and a taste of the "Action News" experience on April 5, 2011, from 10:30 A.M.-2:00 P.M. In addition to the students, the group included their teacher Peter Jaroff, a former Action News Executive Producer, and his teaching assistant. The itinerary was as follows:

10:30-11:30 A.M.: Station tour including Master Control

11:30 A.M.-Noon: Students broke into groups to observe Producer Nick Paine; Producer Matt Simansky; & the Assignment Desk

12:00-12:30 P.M.: Observe Action News Noon broadcast. Two groups of seven students alternated between the Control Room and News Studio.

12:30-2:00 P.M: Greetings from Bernie Prazenica, 6abc's President and General Manager, and Carla Carpenter, VP/News Director, followed by lunch Q & A session with Department Heads and News Staff including:

Rick Williams-Anchor
Sarah Bloomquist-Anchoring/Reporting
Adam Joseph-Weather
David Murphy-Weather
Bruce Alderfer-Newsroom Web
John Morris-Producing & Technology
Rob Royal-Special Projects
Mark Bress & Hank Volpe-Station Engineering
Lee Anne Kayati-Editing
Tanya Husar-Assignment Desk
Mara Webb-Creative Services
Linda Munich-Public Affairs
Monica Malpass-Anchor

April 12, 2011 / West Philadelphia High School Media Day Visit
WPVI-TV hosted nine 12th grade students from West Philadelphia High School for a Station visit on April 12, 2011, from 10:00 A.M.-1:30 P.M. The students were accompanied by the TV/Film teacher at the school. The event was for "Communications & Media Industry Day," a program organized by the Philadelphia Youth Network to give high school students interested in Communications a one-day career exposure opportunity at a local business in the industry. The purpose of "Industry Day" is to provide students with first-hand exposure to the working world and an understanding of how school is connected to career success.

Linda Munich, VP of Public Affairs, arranged the schedule for the visit and served as host. The schedule was as follows:

10:15-11:40 A.M. Station Tour including Engineering; Programming; Web offices; Creative Services; Art Department & Newsroom

11:40 A.M. View Action News Studio

12 Noon Observe Production Control Room during 12 Noon Newscast

12:15-1:30 P.M. Lunch & Presentation/Q&A Session with 6abc staff:
Susan Lucci-Web Office
Anthony Ford-Engineering/Technician
Seddie Stone-Broadcast Designer
Wendy Daughenbaugh-Programming Producer
Rick Williams-Action News Anchor

May 6, 2011 / Roxborough High School Visit
Action News Chief Photographer Lou Lozada visited Roxborough High School on Ridge Avenue in Philadelphia to address approximately 30 cinematography students about his profession and the characteristics necessary to excel in broadcast photojournalism. The visit took place May 6, 2011, from 9:00-11:00 A.M. Mr. Lozada's address to the students was wide-ranging and covered such topics as his experiences in television news, careers in broadcasting and how to prepare for them, the changing nature of broadcasting, and storytelling techniques. He also shared some of his life experiences and how they impacted his decision to pursue a career in broadcast photojournalism. The discussion was lively and interactive. Mr. Lozada shared video of stories he's covered while working at Action News, and the students reciprocated by sharing video of projects they have worked on during the past year.

May 10, 2011/ 6abc Station Tour - Spring-Ford 5-6 Grade Center, Special Education Class, Royersford, PA
6abc hosted a tour on May 10, 2011, at 10:30 A.M., for a special education class of eight students and six teachers from the Spring-Ford Fifth and Sixth Grade Center in Royersford, Pa. First, the students saw the Weather Department and had a meet and greet with Meteorologists Karen Rogers, David Murphy, and Melissa Magee. Next, the group briefly spoke with Action News Reporters David Henry and Cathy Gandolfo and Anchors Sarah Bloomquist, Matt O'Donnell, and Rick Williams. The group then saw the control room, the production studio, and the terrace, where 6abc meteorologists stand for the weather forecast. Finally, the group sat in the Action News studio for the first ten minutes of the 12 Noon newscast and received 6abc beach balls and Action News "van fans."

May 11, 2011 / Mayfair Elementary School Career Day
Action News Sports Anchor/Reporter Jeff Skversky participated in Career Day at Mayfair Elementary School, 3001 Princeton Ave., Philadelphia, on May 11, 2011, from 9:00-10:45 A.M. He spoke to three separate classes of seventh and eighth graders and one class of second graders. There were about 30 children in each of the four classes. Jeff spent about 30 minutes with each class and talked to the students about their dreams and how to never give up even when there's a bump in the road. He also shared his career path from college to how he landed at WPVI/6abc and answered questions about TV and sports broadcasting.

May 11, 2011 / G.W. Childs School Career Day
Action News Anchor Matt O'Donnell participated in Career Day at the G.W. Childs School, 1599 Wharton Street, Philadelphia, on May 11, 2011, from 10:00-10:45 A.M. He spoke to a group of 30 fifth grade students about his career in the news industry and his responsibilities as the weekday morning anchor for Action News. The students had the opportunity to interact with Matt by asking career-related questions.

May 13, 2011 / Universal Institute Charter School Career Day
Action News Weather/Traffic Reporter Karen Rogers participated in Career Day at the Universal Institute Charter School, 1415 S. Catharine St., Philadelphia, on May 13, 2011, from 10:00-11:00 A.M. She spoke about her career to a combined group of approximately 200 sixth, seventh, and eighth grade students. She talked about growing up in a family with little economic means and how she worked hard and created a different life for herself by pursuing higher education. She talked about her education, her job, scholarship opportunities that are available, and the success one can find simply by pursuing a dream and not a paycheck.

June 8, 2011 / 6abc Station Tour - Lower Merion High School, Ardmore, PA
6abc hosted a Station tour on June 8, 2011, at 11:00 A.M., for a group of ten Lower Merion High School students, along with four advisors. Sports Producer Mark Meany knew members of the group, so he offered to give a 15 minute rundown of a typical day in the Sports Department. He showed the group how all video is taped on P2 cards and ingested into the computers. He also walked them through editing on Final Cut, as well as how to work the Electronic News Production System. The group members were clearly excited about the information Mark was sharing, and they expressed their curiosity by asking multiple questions about the different aspects of shooting, interviewing, and editing.

After visiting the Sports Department, the group met Meteorologist David Murphy in the Weather Department. He showed the group how to make graphics as well as how to put together weather maps. The group then took a picture with him before moving on.

Next, the group observed the newsroom staff preparing for the 12 Noon broadcast. Both Mark and David invited the group to watch the 12 Noon News live in the studio, so they watched off to the side until the first commercial break.

After leaving the News Studio, the group was shown the Control Room, so that they could understand both ends of news production. They then proceeded to the Art Department, where Graphic Artist Seddie Stone showed the group an overview of different graphics the department has put together, such as the Flower Show and the Thanksgiving Parade. The group finished their tour of the first floor of the Station in Creative Services, where Producer/Writer Evan Cuttic showed the group topicals and promos he'd put together.

The tour concluded in the Programming Department on the second floor of the Station. where Editor/Photographer Lee Farber talked to them about the importance of understanding the Final Cut editing system.

The group was extremely enthusiastic about learning the ins and outs of the news business. They were part of a News Broadcasting class, so everything they learned they really took to heart. The students had questions for each department, and the escorts were enthralled as well. 6abc's tour guide received a thank-you email from Dr. Jason Hilt, Supervisor of Instructional Technology, Data Analysis and Business Education at Lower Merion School District, saying the students had had a very rewarding experience.

The tour took a total of 90 minutes, and the students left with complimentary 6abc pencils and Action News "van fans," which were suitable because of the excessive heat the day of the tour.

June 28, 2011 / 6abc Station Tour - CGI Children Defense Fund Freedom Schools, Philadelphia, PA
6abc hosted a Station tour for two back-to-back groups from Creative Germantown Initiative (CGI) Children Defense Fund Freedom Schools on June 28, 2011. There were a total of 30 children ranging in age from five to eight. The first group was the younger of the two; they were five- and six-year-olds. First, they first visited Sports, Special Projects and Weather in the newsroom. The weather producer, Paul Trombelo, showed the children how some of the graphics work and located their neighborhoods on the map (which they loved). They also had their picture taken with Meteorologist Adam Joseph.

The group then proceeded to the Control Room, where they learned what producers and directors do. Next they toured the Art Department, where Graphic Artist Chris Prasol showed the children some graphics as well as how to draw Goofy. Afterwards they went to the News Studio. The floor director left the weather screen on from the Noon News so that the children could take turns standing in front of it. The tour finished in Creative Services where Editor Bruce Neumann showed them a promo.

The second group of children arrived when the first group left and had the same tour. They spoke and met with the same 6abc staff as the first group. All of the children received Action News "van fans" and 6abc pencils.

July 5, 2011 / 6abc Station Tour - CGI Children Defense Fund Freedom Schools, Philadelphia, PA
On July 5, 2011, due to the positive feedback from participants in the June 28 station tour, two more back-to-back groups toured from CGI Children Defense Fund Freedom Schools. There were a total of 25 children, and their ages ranged from 10-15 years old.

The first group was the younger of the two groups, and had kids ages 10-12.When they first arrived, they toured the Sports, Special Projects and Weather Departments in the newsroom. Meteorologist Adam Joseph showed the children how some of the graphics work, as well as how to locate their neighborhoods on the weather map. He also took a group photo with them on the way out. Next, the group went to the Control Room where the tour guide explained what producers and directors do. The group proceeded to the Art Department where Graphic Artist Chris Prasol showed the kids some graphics as well as a compilation video of work the department put together. Afterwards, the group went to the News Studio. The floor director left the weather screen on from the 12 Noon News so that the kids could take turns standing in front of it. The tour finished in Creative Services where Editor Bruce Neumann showed the children a promo.

The second group arrived when the first group left. They had the same tour and spoke and met with the same 6abc staff as the first group. All the children received Action News "van fans" and 6abc pencils at the end of the tour.

July 7, 2011 / 6abc Station Tour - Wordsworth Academy
6abc hosted a Station tour for a group of 30 mentally challenged students, ages 15-17, from Wordsworth Academy, on July 7, 2011. First, the students visited the Sports office, Special Projects office, and the Weather Department in the newsroom. They then proceeded to the Control Room where the 6abc tour guide explained what the camera directors and producers do. The tour guide also explained all of the different cameras as well as how to work the Electronic News Production System. The group then proceeded past News Microwave to the 6abc memorabilia wall where the tour guide shared some fun facts about the Station's history. Then Graphic Artist Chris Prasol showed the group a video compilation of work produced by the Art Department, as well as how graphics are made. Then the group visited the News Studio where they took pictures in front of the anchor desks. The tour finished outside where the group was shown the Action News van garage and the location for weather cut-ins. All the students received 6abc T-shirts at the end of the tour.

July 11, 2011 / 6abc Station Tour - Penn State Abington
6abc hosted a Station tour for a group of 20 students from the Penn State Abington campus on July 11, 2011. The tour was arranged by Instructor Chris McGrath, a former 6abc intern in the Public Affairs/Production Unit. First, the entire group went to the newsroom, where they could all take a picture before the 4 PM News. Then the group was split into two groups of ten students each.

Each group visited the Assignment Desk, Sports Department, Special Projects office, and Weather Department in the newsroom. Sports Anchor Keith Russell spoke to each group about what the Sports Department does and gave career advice. The groups then proceeded to the Control Room, where the 6abc tour guide explained what camera directors and producers do. The tour guide also explained all of the different cameras that are used as well as the Electronic News Production System. The groups were also shown the News Microwave room and the 6abc memorabilia wall, where the tour guide gave them some fun facts about the Station's history.

In the Art Department Graphic Artist Seddie Stone showed each group a video compilation of work the Art Department put together and demonstrated how graphics are made. The groups then stepped outside, where they were shown the Action News van garage and the location for weather cut-ins.

Linda Munich, VP of Public Affairs, met with the first group and spoke to them about her career as well as how to apply for an internship at the station. The second group had to leave before they got to speak to Linda. All of the students received 6abc T-shirts at the end of the tour.

July 12, 2011 / 6abc Station Tour - Clearview Regional Summer Program
On July 12, 2011, at 11:30 A.M., Deana DeNafo, a friend of 6abc's Art Director Ed Wuillermin, brought a group of 30 children to the Station for a tour. The group came from Clearview Regional Summer Program in Mullica Hill, N.J., and the kids' ages ranged from 10-15 years old. Once the group arrived, they were split into two groups of 15 apiecewhile one group was touring, the other group waited patiently in the hallway with an adult supervisor.

The 6abc tour guide took the first group straight to the News Studio so they could get in and take pictures before the 12 Noon News broadcast. While in the studio, all of the kids took turns taking pictures by the green screen as well as at the anchors' desks. After leaving the studio, the group stepped outside and were shown the Action News van garage, as well as the weather cut-in location.

Next the group visited the Art Department, where Graphic Artists Chris Prasol and Seddie Stone demonstrated and explained what the Art Department does. The kids then took turns using the tablets to draw their names and pictures on the Art Department computers. The tour concluded in the newsroom, where the 6abc tour guide discussed the Assignment Desk, as well as the Sports, Special Projects, and Weather Departments. No one was in Sports or Special Projects so the group went to the Weather office, where Producer Paul Trombello showed the kids how to work Storm Tracker.

The second tour started in the newsroom where the group was shown the Sports, Special Projects, and Weather Departments. Once again, Weather Producer Paul Trombello showed the kids how the weather office operates. The group proceeded to the Control Room, where the kids were able to see the 12 Noon News in progress and from a different perspective, which they really enjoyed. Afterwards, the group went to the Art Department, where Graphic Artist Chris Prasol showed them a video compilation of work created by the department. The tour finished in the News Studio, where the kids took pictures and pretended to be "anchors" at the news desks.

The children in both groups received 6abc pencils at the end of the tour.

July 12, 2011 / 6abc Station Tour - Eastern University Academy Charter School
On July 12, 2011, at 1:00 P.M., Janelle Hundly of the Eastern University Academy Charter School in Philadelphia brought a group of 60 young people, ages 14-18, to 6abc for a Station tour. The group was divided into three groups of 20 for the tour.

The school's mission is to encourage students to explore their passions and strengthen those passions through real world learning experiences. Ms. Hundly felt that visiting the news station would provide an opportunity for inner-city children to broaden their horizons and discover passions in the media field. Rick Harris of the Action News Technical Department also referred them to this tour.

Since the three groups were so large, the tour was strategic in the sense that it was quick, yet information-packed. The first group started their tour in the Sports, Special Projects, and Weather offices in the newsroom. In the Weather Department, the tour guide explained how the weather production works behind the scenes. The group proceeded to the Control Room and then the Art Department, where Graphic Artist Chris Prasol explained what the department does and showed a video compilation of work created by the department. The tour concluded by stepping outside to see the Action News van garage and then into the News Studio where the kids took pictures in front of the anchors' desk and the green screen.

The tours for the second and third groups were almost identical to the first, with adequate time for each group to look around the News Studio before the 4:00 PM News. Each tour lasted approximately 45 minutes. Afterwards, the tour guide sat with the entire group for a question-and-answer session in case there were questions not answered or covered during the tour. All of the kids received 6abc pencils at the end of the session.

July 14, 2011 / 6abc Station Tour - YMCA Firefighter Camp
On July 14, 2011, 6abc hosted a Station Tour for 20 children, ages 8-12, from Firefighter Camp at the YMCA, conducted by the Vineland, New Jersey, Fire Department. Each week the camp takes the children to a different location, and they were excited to add 6abc to their list of places to visit and learn about. The group was split in half when they arrived, and while one group toured, the other group waited in the lobby with an adult supervisor.

The first group's tour began in the Sports, Special Projects, and Weather Departments in the newsroom. Action News Anchor Alicia Vitarelli walked by and stopped to sign autographs. Meteorologist Adam Joseph was in the Weather Department and took a group picture with the children.

The group proceeded to the Control Room, where the kids loved seeing all the buttons and television screens. Afterwards, they visited the Art Department where Graphic Artists Seddie Stone and Chris Prasol let all of the kids try their tablets and draw on their computers. The tour concluded in the News Studio, where the children took pictures. They were especially drawn to the "Crystal Philadelphia City" backdrop.

The second tour also started at the Sports, Special Projects, and Weather offices in the newsroom. Meteorologist Adam Joseph was in the Weather office and took a group photo with the kids and explained how the weather equipment works. The rest of the tour was identical to the first group. All of the children received 6abc pencils and Action News "van fans" at the end of the visit.

July 14, 2011 / Ronald McDonald House Charities Scholars Awards Celebration
Every year the Ronald McDonald House Charities (RMHC) of the Greater Philadelphia region awards 15 local high school students with college scholarships based on academic achievement, community service, and financial need. This year the students were honored with a graduation-style ceremony hosted by 6abc on July 14, 2011, from 7:00-9:00 P.M. The event was coordinated by the Tierney Agency and kicked off with a reception from 7:00-8:00 P.M. in the 6abc main lobby for the students and their parents. Tierney Agency personnel, the Executive Director of the Ronald McDonald House of Philadelphia, the Executive Director of the Ronald McDonald House of Delaware, the Executive Director of the Ronald McDonald House of Southern N.J., and local McDonald's Owners/Operators, were also in attendance.

Linda Munich, 6abc's VP of Public Affairs, conducted a station tour for the students prior to the reception. Five students, three of whom were interested in engineering as a career, received an extensive tour of 6abc's Master Control Operations Center.

Action News Anchor Lisa Thomas-Laury emceed the awards ceremony/program in the 6abc studio from 8:00-9:00 P.M. The event highlighted education and community service and featured a keynote address by Susan Campbell, executive director of the Philadelphia Ronald McDonald House. Each student was recognized for their achievements, as well as their career goals, and presented with a certificate of award for a college scholarship. The scholarship recipients were from the tri-state area of Delaware, New Jersey, and Pennsylvania.

July 19, 2011 / 6abc Station Tour - Hosanna Christian Family Development Center
6abc hosted a Station tour on July 19, 2011, for 30 teenagers, ages 14-17, from the Hosanna Christian Family Development Center in Philadelphia. The group was split into two groups of 15.

The first group started their tour in the Sports, Special Projects, and Weather offices in the newsroom. Meteorologist David Murphy was in the Weather office and took a picture with the group. He also explained some of the logistics of meteorology. The group proceeded to the Control Room where the 6abc tour guide explained the relationship between the Control Room and the News Studio and how they are mutually dependent on each other. The children also asked questions about the cameras and the teleprompter. Afterwards, the group went to the Art Department. The artists were not there, but the video compilation was up on the screen, so the tour guide could play it for the group. A few of the kids were interested in art, so they found the graphics extremely interesting. The tour concluded outside by the Action News van garage and then inside the News Studio where the kids took pictures in front of the anchors' desk and in front of the green screen.

The second group had the same tour except that Meteorologist David Murphy was not in the Weather Department. Weather Producer Paul Trombello showed the group around the Weather office instead. And Graphic Artist Chris Prasol was in the Art Department, so in addition to showing the video compilation, he was able to explain more about the function of the Art Department. At the end of both tours, all the kids received 6abc pencils.

July 21, 2011 / 6abc Station Tour - The Fresh Air Fund
6abc hosted a Station tour on July 21, 2011, for 15 teenagers, ages 15-18, from The Fresh Air Fund. The Fresh Air Fund is a nonprofit organization that has provided free summer experiences throughout the country to more than 1.7 million New York City children from disadvantaged neighborhoods. Each year thousands of children visit volunteer host families in 13 states and Canada through the Friendly Town Program or attend one of five Fresh Air camps.

The group started their Station tour at the News Assignment Desk, where the tour guide explained how it is essentially the hub of the Station and how all vans and reporters are dispatched from there. The group thought it was interesting that the Assignment Desk was soundproof. They then proceeded to the Sports, Special Projects, and Weather offices. No one was in the Weather office; however, the tour guide explained how one becomes a meteorologist, the training involved, and what the job entails. Afterwards, the group visited the Control Room and the News Microwave area. In the Art Department Graphic Artist Chris Prasol showed the group a video compilation and let the kids use the tablets to draw on the computer. The tour concluded outside by the Action News van garage and then inside the News Studio, where the kids took pictures in front of the anchors' desk and in front of the green screen. All the kids received 6abc T-shirts at the end of the tour.

July 26, 2011 / 6abc Station Tour - Penn Charter School College Prep Summer Course
6abc hosted a Station tour on July 26, 2011, at 11:30 A.M., for seven students, ages 16-18, from the Penn Charter School College Prep Summer Course in Philadelphia. The group was quiet at the start of the tour but gradually became more conversational and started asking questions as the tour progressed.

The tour started in the Sports Department. A few members of the group were interested in sports, so the tour guide spent extra time explaining what the on-air talent and producers do for that department. The group also visited the Special Projects and Weather offices. In the Weather Department Meteorologist David Murphy greeted the group before heading to the News Studio for the 12 Noon News. Next, the group visited the Control Room, where the students asked lots of questions about how the Control Room and News Studio communicate with one another. They really enjoyed watching part of the 12 Noon News from the Control Room. In the Art Department Graphic Artists Chris Prasol and Seddie Stone described what the department does and how the students could ultimately become graphic designers as a career choice. The tour concluded by going outside on the deck for a look at the Action News van garage and the location for weather cut-ins. Then the group stepped inside the News Studio where the kids took turns pretending to be newscasters at the anchors' desk. They all received 6abc T-shirts at the end of the tour.

August 15-26, 2011/6abc Shadow Opportunity
6abc hosted Ashley Garcia, a May 2011 graduate of Loyola University Maryland, for a two-week shadow experience in the Programming/Production Department from August 15-26, 2011. Ms. Garcia was most interested in camera operation and production and learning about the tools used to put the news on the air (lighting, prompter, etc). She was also interested in looking at the many different jobs and responsibilities of Station staff and learning how the Station operates from the inside. During her two weeks at 6abc, she had the opportunity to go on shoots with photographers, watch news broadcasts live in the studio and control room, and learned Final Cut Editing and interview techniques.

October 24, 2011/Neumann University's Sports Radio Show
Action News Sports Anchor/Reporter Jeff Skversky volunteered his time to help students by participating in Neumann University's sports radio show entitled "Sports Talk with Boss Dave" on October 24, 2011, from 1:30-2:00 P.M. Jeff was invited to call in to the show to talk about his career with radio show host David Malandra, a senior at Neumann University majoring in Sports Management. On the show Jeff gave an overview of his career and discussed how he got to where he is today. He also offered advice to college students about entering the sports media industry, talked about some of his most memorable sports interviews, and previewed the Philadelphia Eagles vs. Dallas Cowboys football game that was scheduled for October 30.

November 9, 2011/Bingham Elementary School Visit
Action News Meteorologist Karen Rogers visited Bingham Elementary School in Runnemede, N.J., on November 9, 2011, from 9:00-9:45 A.M., to talk to a class of 45 second graders who were studying weather. Karen discussed her background and experiences and how she became a meteorologist. She also talked about some of the weather influences in the Northeast section of the country and some of the recent anomalies, like hurricanes, tornadoes, and an earthquake that hit the region. Karen answered questions ranging from the evaporation process, to how fog is formed, to why she likes her job.

December 21, 2011/Belmont Hills Elementary School Visit
Action News Meteorologist Melissa Magee and Sports Producer Mark Meany visited Belmont Hills Elementary School in Bala Cynwyd, Pa., on December 21, 2011, from 10:00-11:00 A.M., to speak to a group of 85 second graders. The children had been studying weather, weather's effects on the environment, and weather instruments. Melissa shared her knowledge of meteorology with the children, answered their questions, and described various facets of her job as a TV weather forecaster; and Mark shared his experience as a TV sports producer.

February 3, 2012 / 6abc Station Tour - Art Institute of Philadelphia
On February 3, 2012, WPVI hosted a Station tour for a film production class at The Art Institute of Philadelphia. The professor and 16 students, ranging from freshmen to seniors, were in the group. The tour was informed about the building and the various departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials.

Then the tour got to sit in on Editor Bruce Neumann as he explained his job in Creative Services and how different promos are created. Bruce showed them hands-on visuals and opened the slot up for a question and answer session. The tour also got to sit in on Editor/Photographer Lee Farber, who showed them how the Final Cut editing system is used and emphasized the importance of being proficient with the program. He also explained his role in the Programming and Production Department.

Afterwards, the group toured an Action News van. The photojournalist allowed them to see inside the van and gave her own personal experiences of being on the road daily. She also explained how she got involved with the business and stressed the significance of an internship in regards to this field.

Then the tour watched Meteorologist Adam Joseph as he shot a promo for the upcoming News segment outside on the patio. Adam gave a brief explanation about what he was doing and how the screen in front of him works.

Afterwards, the tour observed the 4:00 PM News and witnessed a live News segment from the studio. During commercials they went into the Control Room to see how interactions occur with the Control Room and the floor directors in the studio.

The professor, Russ Lichterman, had much positive feedback about the station.

February 4, 2012 / Cardinal O'Hara High School Career Day
Action News Anchor Matt O'Donnell was keynote speaker at Cardinal O'Hara High School's Career Day, February 4, 2012, in Springfield, Pa. Over 200 students and parents attended the event to meet and listen to professionals from over 20 fields talk about their jobs and report on their education and career path. Matt opened the event with a 30-minute speech focusing on his career success story and giving career advice to the students. He spoke of his experiences as a broadcast journalist and emphasized that the most important thing for students to remember in finding a job is that persistence, hard work, and practice are the keys to success. He reminded students that they don't need to be the most talented in their field to reach their goals in life and that the "person who works the hardest" is likely to get the farthest. He also emphasized the importance of communication and writing skills  "two of the greatest skills anyone can have," he said. In addition to giving the keynote speech, Matt also recorded an ID for the student TV program.

February 15, 2012 / Temple Women's Basketball "School Day" Game
Action News Sports Anchor/Reporter Jamie Apody was the featured guest speaker at Temple University's "School Day" Basketball Game. Approximately 1,500 local elementary school children were invited by Temple's Athletic Department to watch the women's basketball team battle George Washington University, February 15, 2012, at 12:00 Noon, at Temple's Liacouras Center in Philadelphia. Prior to tip-off, from 11:00-11:30 A.M., the children took part in educational activities and interactive games. Guest Speaker Jamie Apody spoke about her job as a sports anchor and reporter for about 10 minutes, and then conducted a 20-minute Q and A session with the children.

February 15, 2012 / 6abc Station Tour - Cub Scout Troop, Havertown, PA
On February 15, 2012, WPVI hosted a Station tour for a Cub Scout group from Havertown, PA. There were nine scouts and three adults in the group. The tour was informed about the building and different departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials. Next, the tour sat in on Editor Bruce Neumann as he explained his job in Creative Services and how different promos are created. He showed them hands-on visuals and opened the slot up for a question and answer session. The tour also walked through the Art Department, where Graphic Artist Chris Prasol showed them what his job entails and how to draw on the equipment. He let each boy draw something on the pad as it showed up on the computer. The boys really enjoyed this hands-on experience.

Then the group went into the News Studio and the Control Room. where they learned about the different equipment and how a newscast is produced. The floor director also spoke to them about her job and what takes place behind the scenes.

Afterwards Photojournalist Dan Sheridan explained how a camera works on reporting scenes. He let the scouts test the camera and explained his daily job on scenes of field reporting.

February 17, 2012 / 6abc Station Tour - Cub Scout Troop, Douglassville, PA
On February 17, 2012, WPVI hosted a Station tour for a Cub Scout group from Douglassville, PA. There were 18 scouts and eight adults in the group. The tour was informed about the building and different departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials.

Next, the tour sat in on Editor Bruce Neumann as he explained his job in Creative Services and how different promos are created. He showed them hands-on visuals and opened the slot up for a question and answer session.

In the newsroom, Sports Anchor/Reporter Keith Russell spoke to the boys about his job and sports in general. The boys really took a liking to his personality.

The tour also observed Meteorologist Cecily Tynan outside on the patio as she shot a promo for the upcoming News segment. (Cecily was filling in for Meteorologist Adam Joseph.) She gave a brief explanation about what she was doing and how the screen in front of her works. She let the boys talk into the microphone and take pictures with her.

Afterwards the tour sat in on the 4 PM News and witnessed a live News segment from the studio. During commercials they went into the Control Room to see how interactions occur with the Control Room and the floor directors in the studio.

February 17, 2012 / 6abc Station Tour - Wilmington University
On February 17, 2012, WPVI hosted a Station tour for a TV Production class from Wilmington University in Delaware. The professor and 15 students, ranging from freshmen to seniors, were in the group. The tour was informed about the building and different departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials.

Next, the tour sat in on Editor Bruce Neumann as he explained his job in Creative Services and how different promos are created. He showed them hands-on visuals and opened the slot up for a question and answer session.

Afterwards the tour sat in on the 6 PM News and witnessed a live News segment from the studio. During commercials they went into the Control Room to see how interactions occur with the Control Room and the floor directors in the studio.

The professor, Calvin Hill, had much positive feedback about the station.

February 17, 2012 / 6abc Station Tour - Cub Scout Troop, Northeast Philadelphia
On February 17, 2012, WPVI hosted a Station tour for a Cub Scout group from the Somerton area in Northeast Philadelphia. There were nine scouts and six adults in the group. The tour was informed about the building and different departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials.

Next, the tour sat in on Editor Bruce Neumann as he explained his job in Creative Services and how different promos are created. He showed them hands-on visuals and opened the slot up for a question and answer session.

Afterwards the group toured the News Studio and the Control Room. The floor director explained her job and how interactions occur with the Control Room and the floor directors and talent in the studio.

February 29, 2012 / 6abc Station Tour - Philadelphia University
On February 29, 2012, WPVI hosted a Station tour for an "Introduction to Public Relations and Media Writing" class from Philadelphia University. There were two professors and 15 students in the group. The tour was informed about the building and different departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials.Next, the tour sat in on Editor Bruce Neumann as he explained his job in Creative Services and how different promos are created. He showed them hands-on visuals and opened the slot up for a question and answer session.

The tour observed Meteorologist Adam Joseph as he shot a promo for the upcoming News segment outside on the patio. Adam gave a brief explanation about what he was doing and how the screen in front of him works.

Afterwards the tour sat in on the 4 PM News and witnessed a live News segment from the studio. During commercials they went into the Control Room to see how interactions occur with the Control Room and the floor directors in the studio.

Professor Jen Cohen had much positive feedback about the station.

March 3, 2012 / Teenshop Career Day
Teenshop, Inc., has been serving "girls with goals" since 1985. It's a program that empowers adolescent girls through workshops, field trips, college tours, and community service projects. All Teenshop graduates attend college or pursue other education. There are currently four Philadelphia chapters, each under the leadership of dedicated female volunteers.

6abc hosted the Philadelphia Grace Chapter of Teenshop for their Career Day, March 3, 2012. Twenty-six teenage girls and six adult chaperones visited the Station from 10:00 A.M to 1:00 P.M. for a three-hour tour and lunch meeting coordinated by Linda Munich, 6abc's VP of Public Affairs. There were a few aspiring journalists in the group, and the goal of the visit was to observe some of the aspects of the day-to-day occurrences at the station, with the emphasis on education, persistence, and some of the educational concentrations that are used when working at a TV station.

The Station tour included a lengthy session with engineers in 6abc's Master Control. Several of the Teenshop girls attend the High School of Science and Engineering and were particularly interested in Master Control operations and the technical side of television. The group also had an extensive tour of News Microwave where they learned about the various methods of electronic news-gathering.

In the Newsroom the group observed writers and editors preparing for the day's newscasts. Production Assistant Darla Jacks led a discussion and provided instruction on news production and graphics.

In the Programming/Production Department, Executive Producer Marilyn Phister was on hand to talk to the group about 6abc's local programming, including "FYI Philly," "Visions," and the reality show "We Owe What?," and how these shows are edited and produced. The students observed editors using the Final Cut Pro editing system to prepare for 6abc's "Preview of the Philadelphia International Flower Show," a one-hour live production airing that evening from 7:00-8:00 PM.

Linda Munich talked to the group at length about television operations, management, and the functions of the various departments at the Station, including Sales, Traffic, Marketing, Public Affairs, Creative Services, and General Administration/Finance. She also described the various jobs that are available at a TV station and the education needed to prepare for a career in broadcasting. In addition, the students received a handout describing 6abc's Internship Program.

The tour concluded with a Q and A lunch session with Ms. Munich from noon to 1:00 P.M. during which Ms. Munich offered advice on preparing for a career in communications and broadcasting.

March 14, 2012 / 6abc Station Tour - Cub Scout Troop, Lafayette Hill, PA
On March 14, 2012, WPVI hosted a Station tour for a Cub Scout group from Lafayette Hill, PA. There were three adults and seven scouts in the group. The tour was informed about the building and different departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials. They even let the boys speak to the floor director. (Boys repeated "one minute" via the microphone.)

Then the tour sat in on the 4 PM News and witnessed a live News segment from the studio. During the first commercial, Anchor Brian Taff spoke to the group and answered a few questions from the scouts before continuing the newscast. During the next commercial break the group went into the Control Room to see how interactions occur with the Control Room and the floor directors in the studio.

March 15, 2012 / 6abc Station Tour - Mercer County Community College
On March 15, 2012, WPVI hosted a Station tour for Mercer County Community College in West Windsor, N.J. Eleven members of the school's TV Production crew were in the group. The tour was informed about the building and different departments.

The group started their tour in Master Control and talked to some of the Master Control engineers about the different aspects of their daily jobs. The engineers explained to the tour group how the system works and the logging of shows and commercials.

Then the tour sat in on the 4 PM News and witnessed a live News segment from the studio. Anchor Brian Taff spoke with the group during a commercial break and answered some of their questions. Meteorologist Adam Joseph allowed the group to stand by the chroma key. Before his segment aired, Adam explained how the chroma key works, how he chooses graphics, and what exactly being a meteorologist entails. Neftali Nichols thoroughly explained how the camera works and what his job entails, and he answered numerous questions. Floor Director Vicki Haggerty was more than accommodating in allowing the group to walk around the studio and watch Adam Joseph up close and personal. During commercials the group went into the Control Room to see how interactions occur with the Control Room and the floor directors in the studio.

The tour also sat in on Editor Bruce Neumann as he explained his job in Creative Services and how different promos are created. He showed them hands-on visuals and opened the slot up for a question and answer session.

March 15, 2012 / Lower Merion High School Career Day
Action News Reporter Amy Buckman participated in a Career Day for 10th graders at Lower Merion High School in Ardmore, Pa., on March 15, 2012, from 7:30-10:30 A.M. She met with three sessions of approximately 25 high school sophomores each. Amy spoke to each group about her education and career path, showed the students a few examples of recent stories she'd reported, and then took part in a question and answer session.

D. Station Sponsored Community Outreach

May 12, 2011/Asian-American Heritage Month Reception:
WPVI's Community Advisory Board hosted its annual Asian-American Heritage Month Reception (in celebration of Asian-American Heritage Month) at the Joy Tsin Lau Restaurant, located at 1026 Race Street, in Philadelphia. 200 guests attended, along with Station managers and staff, including: Bernie Prazenica, President and General Manager; Linda Munich, VP of Public Affairs; Caroline Welch, VP of Programming; Lee Daniels, Web Operations Manager; Mike Monsell, VP of Creative Services; Mara Webb, Creative Services Executive Producer/Writer; and Rob Royal, Executive Producer in the News Department. This year's reception celebrated Asian diversity and the entire Asian community. Attendees at the event asked Station managers about job opportunities and internship requirements. They also inquired about how to request school and community organization visits by Station personnel. They were referred to the 6abc Speaker's Bureau, through which all requests are booked.

June 1, 2011/Wilmington Town Hall Meeting/Community Forum:
6abc sponsored a Town Meeting for non-profit, community organizations in Northern Delaware on June 1, 2011, from 6:30-8:00 P.M. The forum took place at 6abc's News Bureau in Wilmington, Delaware. Eighty-three community leaders were invited, and approximately 16 attended. This was an outreach effort on the part of 6abc to glean issues and concerns of importance to the Wilmington community and how the Station could best respond to these concerns through news coverage, local programming and public service announcements. Station managers also informed attendees about career opportunities in television and the 6abc Internship Program. Representing WPVI were Bernie Prazenica, President and General Manager; James Aronow, VP of Sales; Linda Munich, VP of Public Affairs; Hank Volpe, VP/Director of Engineering; Tanya Husar, News Manager Editor; and Johnnie Braxton, Wilmington Bureau Chief.

September 27, 2011/Montgomery County Town Hall Meeting/Community Forum:
6abc sponsored a Town Meeting for non-profit, community organizations in Montgomery County, Pa., on September 27, 2011, from 6:30-8:00 P.M. The forum took place at the Montgomery Bar Association in Norristown, Pa. Representatives of 64 community organizations were invited, and 16 attended. This was an outreach effort on the part of 6abc to glean issues and concerns of importance to the Montgomery County community and how the station could best respond to these concerns through news coverage, local programming and public service announcements. Station managers also informed attendees about career opportunities in television and the 6abc Internship Program. Representing WPVI were Bernie Prazenica, President and General Manager; James Aronow, VP of Sales; Linda Munich, VP of Public Affairs; Caroline Welch, VP of Programming; Mike Monsell, VP of Creative Services; Lee Daniels, Web Operations Manager; Carla Carpenter, VP & News Director; and Meteorologist Adam Joseph, Reporter/Weather Anchor.

October 19, 2011/Hispanic Affairs Event:
WPVI's Community Advisory Board hosted its annual Hispanic Affairs event at the Council of Spanish Speaking Organizations in Philadelphia. Two hundred guests attended, along with Station managers and staff, including: Bernie Prazenica, President and General Manager; Linda Munich, VP of Public Affairs; Caroline Welch, VP of Programming; Cindy Torres, VP/Business Manager; Brigid Byrnes, Manager/HR Services; Tom Davis, Assistant News Director, Maxine Crooks, News Executive Producer; and Rob Royal, News Executive Producer. This event honored the Hispanic print media. Guest speaker was Perla Lopez Baray, News Anchor, WFMZ-TV, Channel 69, serving the Lehigh Valley. Since her arrival in the Lehigh Valley from New Mexico, Ms. Baray has been promoting the importance of an education, as well as the values and the richness of the Hispanic culture in the region. Attendees at the event asked Station managers about job opportunities and internship requirements. They also inquired about how to request school and community organization visits by Station personnel. They were referred to the 6abc Speaker's Bureau, through which all requests are booked.

February 15, 2012/ African American History Month Event:
WPVI's Community Advisory Board hosted its annual African American History Month event at The View, 800 N. Broad St., in Philadelphia. One hundred seventy-five guests attended. The theme was Positive Changes Make a Difference. The guest speaker was Philadelphia District Attorney Seth Williams, who addressed the topic "Lack of Education Can Lead to Higher Incarceration." Representing WPVI-TV were Bernie Prazenica, President & General Manager; Linda Munich, VP of Public Affairs; Caroline Welch, VP of Programming; James Aronow, VP of Sales; Cindy Torres, VP/Business Manager; Tom Davis, VP & News Director; Lee Daniels, Web Operations Manager; Rob Royal, News Executive Producer; and Maxine Crooks, News Executive Producer. Attendees at this event asked Station managers about job opportunities and internship requirements. They also requested school and community organization visits by Station personnel and were referred to the 6abc Speaker's Bureau.

February 22, 2012/Philadelphia County Town Meeting/Community Forum:
6abc sponsored a Town Meeting for non-profit, community organizations within Philadelphia County on February 22, 2012, from 6:30-8:00 P.M. The forum took place at WPVI-TV's studios. Representatives of 43 community organizations were invited, and 21 attended. This was an outreach effort on the part of 6abc to glean issues and concerns of importance to the Philadelphia community and how the station could best respond to these concerns through news coverage, local programming and public service announcements. Station managers also informed attendees about career opportunities in television and the 6abc Internship Program. Representing WPVI were Bernie Prazenica, President and General Manager; James Aronow, VP of Sales; Linda Munich, VP of Public Affairs; Caroline Welch, VP of Programming; Mike Monsell, VP of Creative Services; Tim Fenstermacher, Assistant Director of Creative Services; Lee Daniels, Web Operations Manager; Tom Davis, VP & News Director; Hank Volpe, VP/Director of Engineering; Cindy Torres, VP/Business Manager; Brian Taff, Reporter/Anchor; Walter Perez, Reporter/Anchor; Nydia Han, Consumer/Investigative Reporter & Weekend News Anchor; Maxine Crooks, News Executive Producer; Rob Royal, News Executive Producer; and John Morris, News Executive Producer.

E. Mentoring Interviews

March 29, 2011
Linda Munich, VP of Public Affairs, held a two-and-a half-hour career review and mentoring session on March 29, 2011, with a young woman who interned in 6abc's Production/Public Affairs Department during summer 2009 prior to her graduation from Rowan University in 2009. She is currently working full-time for a local bank and earning her master's degree in social media. Ms. Munich reviewed her resume, discussed her varied interests, and offered guidance and advice for the next steps in her career path.

October 26, 2011
Linda Munich, VP of Public Affairs, conducted a one-hour mentoring/informational session on October 26, 2011, with a young woman who recently relocated from Fresno, California, to Philadelphia. Her work experience includes five years in marketing, development, and public relations within the nonprofit sector; however, she is open to all career possibilities. Ms. Munich reviewed her resume, discussed her varied interests, and offered guidance and advice for exploring career opportunities in the Philadelphia market, including communications and the media.

F. Community Advisory Board

WPVI-TV created the Community Advisory Board, originally known as the Minority Advisory Board, in 1975 in conjunction with The Black Media Coalition, The Philadelphia Urban Coalition and The Puerto Rican Communications Coalition. The purpose was to provide a forum for minority points of view in the Delaware Valley concerning on-air depiction and portrayal of minorities in news coverage. The Board expresses its interests and concerns regarding the Station's public service support, employment, recruitment, programming and minority employee interests at the station. The members of the Community Advisory Board meet with the General Manager and department heads at least once a year. In addition, board members meet individually with the General Manager and individual department heads as necessary throughout the year. The VP of Public Affairs attends selected bi-monthly Board meetings as the station liaison to the Board.