Station Information

And The Winner Is...6abc Action News!

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And The Winner Is...6abc Action News!
Local News Leader Records Clean Sweep in February
Over 1.2 Million Local Viewers Watch Academy Awards

Date: Mar 3rd, 2011
Release Date: Immediately

(Philadelphia, PA) - While the Oscars may have had a few surprises, the February ratings book turned out just as expected. Once again, Action News remains the most watched local news source in the Philadelphia television market. But the #1 newscast did more than just win. Action News increased its share of viewership in many dayparts. The undisputed local news leader improved its advantage over the competition at 5am, 530am, 6am, Noon, & 6pm! At 11pm, Action News with Jim Gardner retained its 2 point share advantage over CBS3, while increasing its ratings advantage by 7%.

6abc's strength is most evident at Noon, 5pm and 6pm, where Action News far outpaces the competition combined. The midday edition of Action News records a 7 rating / 23 share. CBS3 and Fox29 score a 2/6 & 1/4 respectively. Action News at 5pm earns an 8/16, with NBC10 delivering a 2/4 and Fox29 posting a 2/4. At 6pm, Action News with Jim Gardner earns a 10/19. NBC10 is a distant second place with a 3/6, with CBS3 slightly behind (3/5). More people watch Action News at Noon, 5pm, and 6pm than any late news program in the market!

6abc.com continues to outpace the other local TV websites. 6abc.com online and mobile applications recorded more than 23 million estimated page views in February. With over 77 million page views so far in 2011, 6abc.com is up 28% from 2010, and is pacing for a record year!

Oprah continues to draw buzz, as she journeys through her final 25th season, earning increased ratings. Up 3 share points and 10% in ratings from last February, the numbers indicate viewers will continue to watch until she closes the books in May.

Eclipsed only by Super Bowl ratings, every year, The Academy Awards is the second most watched television program in America! Locally, 1,234,000 viewers (age 2+) tuned in to see The King's Speech win best picture. Also in February, a new star emerged on America's favorite game show - Jeopardy!. "Watson", the IBM super computer, beat the show's two most celebrated and successful players, Ken Jennings and Brad Rutter, in a three day contest of the ultimate trivia minds. On 6abc, Jeopardy! enjoyed a 23% ratings spike on those nights, with an incredible 13 rating / 11 share! These Jeopardy! shows were the 2nd, 3rd, and 4th most watched programs of the rating period, trailing only to the Oscar audience. Nationwide, an estimated 20-million people tuned into the final night of the tournament to see Watson win the man vs. machine competition.

Action News is clearly the most watched news brand in the market, leading 6abc to be the most watched television station (on broadcast AND cable). Sign on to sign off, 6abc earns a 4.7 HHRtg. CBS3 is second with a 3.1/7. FOX29 and NBC10 both record a 2.5/6.

February 2011 Factoids

" Action News 430am
o Beats competition combined
o 53% of all Households watching news watch 6abc

" Action News 5am
o Beats CBS3 & NBC10 combined
o Beats Fox29 & NBC10 combined
o Beats CBS3 & Fox29 combined
o 48% of all Households watching news watch 6abc
o Share growth year-to-year

" Action News 530am
o Beats ALL competitor's 6pm newscasts
o 46% of all Households watching news watch 6abc

" Action News 6am
o Beats CBS3 & NBC10 combined
o Beats Fox29 & NBC10 combined
o Beats CBS3 & Fox29 combined
o 43% of all Households watching news watch 6abc

" Action News at Noon
o Beats competition combined
o 70% of all Households watching news watch 6abc

" Action News 5pm
o Beats competition combined
o 65% of all Households watching news watch 6abc

" Action News 6pm
o Beats competition combined
o 57% of all Households watching news watch 6abc

" Action News 11pm
o 43% of all Households watching news watch 6abc
o Share growth year-to-year

" TRULY The Most Watched Station
o Sign on to sign off on 6abc: 5 rating / 11 share
o Sign on to sign off on KYW: 3 rating / 7 share
o Sign on to sign off on WCAU: 2 rating / 5 share
o Sign on to sign off on WTXF: 3 rating / 6 share
o Sign on to sign off on WPHL: 1 rating / 3 share
o Sign on to sign off on WPSG: 1 rating / 2 share

Key February ratings (M-F, 2/3 - 3/2) info of interest:

Time Station / Show HH Rating / Share

430a WPVI - Action News Mornings 2 / 10
News KYW - Eyewitness News 1 / 5
WXTF - Good Day Philadelphia 1 / 3

5-7am WPVI - Action News Mornings 4 / 18
News WCAU - NBC10 News Today 2 / 7
KYW - Eyewitness News 2 / 8
WXTF - Good Day Philadelphia 3 / 8

7-9am WPVI - Good Morning America 6 / 18
WCAU - Today Show 3 / 10
KYW - Early Show 2 / 5
WXTF - Good Day Philadelphia 3 / 8

9am WPVI - Live with Regis & Kelly 4 / 14
WCAU - Today Show 2 2 / 6
KYW - Doctor Oz 2 / 7
WXTF - Good Day Philadelphia 2 / 6

10am WPVI - Rachael Ray 3 / 11
WCAU - Today Show 3 2 / 5
KYW - Let's Make a Deal 2 / 7
WXTF - Wendy Williams 2 / 6

Noon WPVI - Action News at Noon 7 / 23
News KYW - Talk Philly 2 / 6
WTXF- Fox29 News (11am) 1 / 4

4pm WPVI - Oprah 7 / 16
WCAU - NBC10 News at 4p 2 / 6
KYW - Eyewitness News at 4pm 2 / 5

5pm WPVI - Action News at 5 8 / 16
News WCAU - NBC10 News at 5p 2 / 5
KYW - Dr. Phil 2 / 5
WTXF-Fox29 News at 5p 2 / 4

6pm WPVI - Action News at 6 10 / 19
News WCAU - NBC10 News at 6 3 / 6
KYW - Eyewitness News at 6 3 / 5
WTXF-Fox29 News at 6 1 / 3

7pm WPVI - Jeopardy! 10 / 18
WCAU - Extra 3 / 5
KYW - Entertainment Tonight 3 / 6

730pmWPVI - Wheel of Fortune 9 / 15
WCAU - Access Hollywood 3 / 6
KYW - Insider 4 / 7

Prime WPVI - ABC 6 / 9
Time WCAU - NBC 4 / 6
Avg* KYW - CBS 9 / 13
WTXF - FOX 8 / 12

*Mon-Sun

Late Local News Ratings

Station / Show HH W25-54 A25-54
WPVI - Action News at 11 8.0 5.1 3.9
WCAU - NBC10 News at 11 4.0 3.4 2.7
KYW - Eyewitness News at 11 6.8 3.8 3.1
WTXF-Fox29 News at 10p 3.6 2.4 2.4

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Source: Nielsen Station Index Overnight Ratings, Philadelphia Market, 2011. OminitureŽ HitwiseŽ

6abc Action News is the #1 local news brand in the tri-state, and the undisputed news leader for the past 35 years. 6abc.com, the official website of Action News, is also the #1 local TV news website in the market.

WPVI-TV is the ABC-owned station serving the Delaware and Lehigh Valleys.

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