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Record the old Memorex logo in your minds, because the new one is here to stay. Here is what Memorex has to say it about: "Memorex will introduce a new signature, or logo, featuring simplified and solid lowercase letterforms that are friendly and approachable. The new Memorex signature features a circle icon or "o" as the focal point, representing connections between family and friends. This new signature embodies the three core elements of the refreshed Memorex brand personality: vitality, simplicity and connections."