Movie Gallery selling brands, like Hollywood Video

RICHMOND, Va. (AP) - October 26, 2010 -- Rental video chain Movie Gallery is selling off its store brands Hollywood Video, Movie Gallery and Game Crazy as part of its bankruptcy proceedings.

A federal bankruptcy judge in Richmond on Monday approved an auction for its brand names, Internet domain names and customer databases. The auction being handled by advisory firm Streambank is set for Nov. 9.

A hearing to confirm the results of the auction is scheduled for Nov. 15 in Richmond.

Movie Gallery was once the nation's second largest video and game rental chain with more than 4,000 stores in the U.S. and Canada. It was based in Dothan, Ala., then Wilsonville, Ore.

It filed for bankruptcy in February as its retail sales slipped against Netflix's mail-order business, DVD kiosks and Internet-based services.

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