Starbucks, Green Mountain in single-cup deal
SEATTLE (AP) - March 10, 2011 (WPVI) -- Starbucks Corp. and Green Mountain Coffee Roasters Inc. say they have reached a deal that will bring single-cup Starbucks coffee and Tazo tea pods to Keurig users.
Starbucks has been looking to beef up its presence in the fast-growing single-cup coffee market and Green Mountain is considered one of its leaders. Rumors swirled last month that the two were in potential partnership talks.
The agreement announced Thursday between the Seattle coffee chain and the single-serve coffee brew maker provides for the manufacturing, marketing, distribution and sale of the pods for Green Mountain's Keurig single-cup brewing system.
Terms were not disclosed.
The companies plan to make the K-Cup portion packs available at food, drug, mass, club, specialty and department store retailers in the U.S. and Canada starting in the fall.
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