Starbucks to raise prices in certain regions
NEW YORK (AP) - January 3, 2012 (WPVI) -- Starbucks is raising some prices regionally as it faces tough competition and rising ingredient costs.
The Seattle coffee chain is raising prices about 1 percent in the Northeast and Sunbelt regions. Starbucks won't disclose all of the states its raising prices, but the regions include New York, Washington, D.C., and most Southern states excluding California and Florida.
Other cities where it will raise prices include Boston, Atlanta, Dallas and Albuquerque, N.M.
The price for a "tall" coffee will go up 10 cents in the regions. But beverages that are "grande," the next size up, won't change.
Starbucks spokesman Jim Olson says the prices reflect competition in certain markets and higher costs for coffee, fuel, and other commodities.
The last across-the-board price increase was in 2007.
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