Taco Bell introducing more upscale menu items
LOUISVILLE, Ky. (AP) - June 7, 2012 (WPVI) -- Taco Bell, known for its inexpensive fare and late-night business, is trying to go more upscale.
The chain said Wednesday it plans to roll out a menu addition created by celebrity chef Lorena Garcia early next month at its nearly 5,600 U.S. restaurants.
New items feature black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.
Taco Bell executive Brian Niccol calls the items "gourmet Mexican." It's a venture onto the turf of casual-dining chains such as Chipotle Mexican Grill and Qdoba Mexican Grill.
It's a departure from such standards as tacos, burritos and chalupas that target Taco Bell's core young-adult customers and will remain mainstays on the menu.
fast food, business/finance
- Malaysian leader: plane's disappearance deliberate
- Breezy And Mild!
- Get the 6abc StormTracker app
- WATCH: Action News Online
- 2 couples robbed at gunpoint in North Philly
- Fire forces 11 people from their homes
- Driver crashes SUV into pole in East Falls, DUI suspected
- Renovation competitors fight at Phila. fire scenes
- Moving day for Oak Lane Garden residents
- SEPTA union agrees to delay strike
- 100 plus weight loss journey to healthy living
- Boyd Theatre to be demolished, rebuilt
- Runway reopens after failed takeoff at PHL
- Photos: Suspects wanted by Philadelphia Police
More business resources
Most Viewed StoriesMost Viewed Photos