GM stakes millions on Super Bowl ad blitz
NEW YORK (AP) - January 31, 2011 (WPVI) -- General Motors Co. is back in the Super Bowl in a big way.
The automaker will air five Chevrolet commercials during the Feb. 6 game on Fox. It also plan two ads in the pregame show and one in the post-game show, which it also is sponsoring.
GM also plans a tie-in with Fox's postgame "Glee" episode and will give a Camaro to the game's most valuable player.
With commercials averaging about $3 million for 30 seconds, it's a multimillion-dollar investment for a company that has sat out the game for two years as it reorganized and emerged from bankruptcy.
The ads bear the tagline "Chevy Runs Deep." In one, a mundane dealership ad is disrupted when a Camaro suddenly morphs into the Bumblebee character from the "Transformers" movies.
new york, general motors, super bowl, entertainment
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