New face of plastic surgery - men
PHILADELPHIA, PA.; May 12, 2011 (WPVI) -- Americans spend $11 billion a year improving their looks. But what's the story behind the numbers.
When it comes to holding back the hands of time, women have always been the primary customers. But now, doctors have had to make room for a growing clientele - men.
For more than a decade, Sean Jones's looks were his livelihood.
Before starting his massage therapy business, Jones modeled some of the nation's biggest clothing lines.
He says long-distance running keeps his body in shape, but affects his face.
"If you lose weight, it goes from your face, too," he told us. "And I started having those little wrinkles."
After his modeling agency told him it was time to *freshen up* - he went to cosmetic surgeon Dr. Marlene Mash for Botox to smooth wrinkles, and a filler to plump up his cheeks and under-eye area.
And Sean's not alone. Dr. Mash has seen a surge in the number of men seeking cosmetic procedures.
Last year, she did 3 upper eyelifts on men for the whole year.
This year, she's done 12 in just 4 months. She says typically men start with something smaller like Botox.
"And then they say - what else can you do for me, doc?" adds Dr. Mash.
Dr. Mash has seen so much interest, she now holds monthly "men's nights," so guys won't feel self-conscious about being in a largely female waiting room.
Nationally, the number of men getting "a little here, and a little there" shot up 88 percent since 1997.
Back in 1997, the number 1 cosmetic surgery for men was hair transplants.
Now, liposuction tops the list.
Other popular procedures are nose re-shaping, breast reduction, and ear surgery.
Kevin Miller says 5 years ago, he wouldn't have considered Botox. But after seeing several girlfriends with good results, he thought it would help keep him more competitive in the job market.
"It doesn't hurt to think ahead.There's always somebody who's got an edge on you," says Kevin.
Over the past 2 decades, Dr. Bruce Genter has had many male clients, from teenagers to security contractors in Iraq.
He says with men come some special considerations.
"Men don't wear makeup, so incisions are tougher to hide," he says.
There's usually less hair - or no hair at all - to camouflage scars.
On facelifts, sideburns have to be kept in place.
And because men sometimes go shirtless, liposuction incisions on the body have to be small.
Still while more men may be seeking cosmetic improvement these days, all the doctors we talked to say most keep it to themselves.
Dr. Mash says, "We have people whose spouses don't even know they're having anything done."
There's another indicator of the increasing interest among men in their looks. Virtually every major cosmetic company, even direct-to-buyer ones such as Avon and Mary Kay, now have men's skin care lines.
For any man considering some enhancement, the same advice applies as for women - make sure the doctor is board-certified in the type of work you want done. And it's good to ask how many male clients the doctor has - the more experience the better.
plastic surgery, healthcheck
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